Gucci is making its presence in roblox more permanent. This fashion brand has cooperated with virtual world manufacturers for a short time, such as the surreal Gucci garden last year. Now they have released a more lasting space called Gucci town.
There is a central garden in the space, connecting various areas, including a mini game space, a coffee shop and a virtual store. Of course, players can buy virtual Gucci equipment for their ROBLOX avatar here. (the company said that these virtual garments used roblox's new "layered clothing" technology).
Gucci said that more than 20million players visited the garden last year, although it was only open for two weeks, and it expected that the new space would develop steadily over time. Nicolas Oudinot, executive vice president of new business of Gucci, said: "The starting point of the design experience has always been the community. Based on this, we envision the future development as an open dialogue between Gucci and regular visitors. Emerging content creators and talents from roblox community will join us, and we will inject new ideas and visual stimulation into the ecosystem, because our creative information is always changing. With the kaleidoscope vision of creative director Alessandro Michele, it continues to develop."
Although this partnership may seem strange, it is also a natural evolution of Gucci, which has recently made many attempts in the field of video games. In addition to releasing the roblox experience, this fashion company also launched a backpack in cooperation with the e-sports organization 100 things, and launched a very expensive [xbox] in cooperation with Microsoft( https://microsoft.pvxt.net/e4yLO )。
In fact, many big names in the fashion industry have similar cooperation, including Balenciaga and fortress night, burberry and honor of kings, and Longchamp and Pok é mon go.