On May 27, according to sammobile, Samsung expects to cut its mobile phone production by 30million this year It is reported that Samsung originally planned to produce 310million smartphones this year, but now it has decided to reduce it to 280million The report points out that the global environment is facing severe challenges, and Samsung has to take measures to reduce production. At the same time, Apple also cut the production of smart phones in 2022. It is reported that Apple will cut the production of iPhone Se by 20%**
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According to Q1 data this year, the global smartphone market has declined to varying degrees. According to the Q1 2022 global smartphone market report released by canalys, in the first quarter of 2022, the global smartphone shipment reached 311.2 million, a year-on-year decrease of 11%.
Samsung regained its leading position after updating its product portfolio in 2022, with a shipment of 73.7 million units, down 4% from a year ago. Apple Set iphone The high demand of the 13 series combined with the new iPhone se achieved a steady growth of 8% and a shipment of 56.5 million units.
Analysts said: uncertainty in the global market is imminent. The smartphone industry was dragged down by the unstable business environment in the first quarter, and the traditional seasonal demand is weak. Suppliers must allow themselves to quickly respond to emerging opportunities and risks while focusing on their long-term strategic plan.
