Dubai's Khalifa tower - the world's tallest building, with a height of 828 meters and a total of 169 floors, costs $1.5 billion. Every year, tens of thousands of tourists are attracted to this place. Like New York Times Square, the Khalifa tower has become a global "attention" landmark. The marketing agency managing the lighting display of the Khalifa tower said that the three minute advertisement of the world's tallest tower starts at 250000 dirhams, about 460000 yuan. Many well-known brands do not hesitate to burn money to "climb the tower".
A list of Chinese brands advertised in Khalifa tower can be listed: Huawei, Xiaomi, tiktok
Hugo group's global social platform bigo appeared in halifata.
China's Internet market is still in full swing after rolling out the first tier cities. Now, more and more enterprises have stepped out of the sea.
Behind the wave of Chinese Internet companies, the COVID-19, which has ravaged the world for nearly three years, has accelerated the digitalization process in the world, especially in emerging markets such as Southeast Asia and Africa, suddenly opening up a huge blue ocean.
What is striking is that more and more Chinese products and enterprises born and globalized have appeared on the competitive platform competing for the new blue ocean.
At the end of April 2022, Singapore was completely unsealed, and the people gathered on the streets were still habitually wearing masks, but the lifestyle before the epidemic had changed irreversibly: in restaurants on the streets, the two-dimensional code for ordering meals pasted on the table had replaced the paper menu; Outside the office building during afternoon tea time, a group of takeout boys gathered downstairs, waiting for the owner of coffee and tea.
Payment methods are also quietly changing. At the checkout counters of shopping malls, restaurants and small street stores, beside the well-known payment signs such as visa, MasterCard, China UnionPay and wechat payment, there is also an alipay+, which lists Alipay in Chinese Mainland and touch 'n go, a Malaysian wallet. As long as there is any wallet application in the mobile phone, you can directly scan the code and pay for consumption.
Ice cream shops on the streets of Singapore
This is the new story of ant group mobile payment going to sea. Unlike Alipay, which allows Chinese people to buy all over the world, alipay+ launched in 2021 was born to allow Asians to buy all over the world. It connects several e-wallets in Southeast Asia and millions of businesses around the world. This means that as long as users have an e-wallet connected to Alipay +, they can spend, pay and take a taxi anywhere in the world with Alipay + Logo.
Vending machines on the streets of Tokyo
Southeast Asia is not only the first stop for ants to go to sea, but also a springboard for them to become global.
In April 2022, ant group reached a deep cooperative relationship with Southeast Asian payment giant 2C2P through strategic investment. This handshake made Alipay + add hundreds of payment methods at once.
With e-wallet, you can pay globally, which has a great impact on ordinary people in Southeast Asia. You know, this piece of land, with more than 600 million people and an area of 4.5 million square kilometers, has always been a blank of traditional finance - 70% of adults have no bank account. Most migrant workers want to send money home only through underground banks and pay high handling fees.
It can be seen that Alipay + has hit the blank area that visa, MasterCard and other American card groups cannot reach, as well as the new opportunities after the epidemic: hundreds of millions of ordinary people in Southeast Asia and even the world do not have bank cards and credit cards, but restart cross-border work, study and travel after the epidemic, eager to be included in the global financial system.
Tiktok is also a big manufacturer, but it is a global product at birth.
After surviving Trump's tenure, the global monthly life peak has exceeded 1.2 billion, and the daily life is twice that of Tiktok. This means that more than 1 billion people on earth will open this entertainment video application from China every day.
Tiktok's outdoor advertising overseas
The name of this social application is quite global. Tiktok is a European and American pop song released in 2009, which describes the ultimate nightclub carnival. In the English world, tiktok is easy to pronounce and has a bit of playfulness.
During the global spread of the COVID-19, tiktok experienced a strong feeling of pushing his back. It has set off a wave of short videos around the world and attracted a large number of young people. At the same time, tiktok has also made great strides towards social networking and e-commerce, constantly expanding people's imagination boundary of short video platforms.
It has to be said that this is the first time that China's content platform has penetrated into the hinterland of the West and set a new model for Chinese enterprises to do business around the world.
In this wave of globalization, Dachang is far from the only protagonist.
Amazon cloud technology data show that in the industries of games, e-commerce, developer services, SaaS and hardware, more and more start-ups began to layout globalization from birth.
Mico world, an online social entertainment company, is headquartered in Beijing, but its users are all overseas. Now it has more than 100 million users in more than 150 countries and regions such as Southeast Asia, the Middle East, North America, Japan and South Korea.
Musical. Ly, a music short video company, was born in Shanghai. It tested the North American market as soon as it was born, and achieved a monthly life of 20 million in the United States market in two years. In 2017, it was acquired by tiktok, which became its divine assistant to sweep Europe and America and crush Facebook.
Voice network Agora, an audio and video instant messaging PAAS service provider founded by Chinese people, has just set up dual headquarters in Shanghai and Silicon Valley. Its service enterprises include the meet group, the largest marriage and love social platform in the United States, hike, the largest instant messaging application in India, Kumu, a well-known social application in Southeast Asia, etc.
The most legendary startup company born and globalized is sheen.
On May 3, 2022, the Nanjing based e-commerce company topped the list of free app downloads in Apple store, surpassing tiktok, instagram and twitter, and far ahead of Amazon.
A dress is only $12, with less than three threads and 600 new models every day, which is the direct reason why sheen is popular overseas. Behind this, there are not only relying on China's strong product and supply chain capabilities, but also the luck to catch up with the dividend of Internet marketing traffic outside Shanghai, as well as the era opportunity of the global middle class consumption degradation caused by the epidemic.
It is reported that sheen is raising the latest round of financing of at least US $1 billion. After this round of financing, Sheen's valuation may reach US $100 billion, close to three pinduoduo volumes.
Interestingly, most Chinese people know little about the popular fried chicken on the international market. Because it has never been rolled in the Red Sea in China, it has been making money all over the world since its birth.
This is also the two sides of the coin of "born global" Chinese enterprises.
Many people have never heard of the Shanghai born extreme rabbit express, but it is almost well known in Southeast Asia, because even in countries with more islands such as Indonesia and the Philippines, it is possible to have the little brother of extreme rabbit with a package.
The voice transmission mobile phone born in Shenzhen is a "little transparent" in China, but it is the king of global peers in Africa, and the "national mobile phone" of African people.
Yalla, whose R & D team is based in Hangzhou, doesn't even know much about the Internet in Hangzhou, but young people in the Middle East can't live without it all day. Because the most popular local social platforms and games are from yalla.
……
Globalization is not born in a day.
Before Silicon Valley became Silicon Valley, even American companies were mostly used to path dependence, first in the local market, then in the surrounding provinces and cities, then in the whole country, and finally internationalized.
Silicon Valley is called Silicon Valley, first of all, because of the complex composition of immigrants. Silicon Valley has become the most multicultural region in the United States and even the world, which makes the companies born in Silicon Valley have a global vision from the beginning. For example, when Google was founded, there were only a few engineers, but it supported search in more than 70 languages and had advertising revenue in more than 20 countries.
Chinese Internet companies have experienced more than ten years of rapid development, several iterations and upgrades to the sea path, and cultivated and attracted more and more global talents.
Data show that in 2018, the scale of China's digital economy industry accounted for 34% of GDP. Some institutions predict that this proportion will exceed 50% in 10 years.
It is an inevitable trend for Chinese Internet enterprises to go to sea. According to Ding Lei: 30% can be local; To achieve 50%, we must fight the world.
Looking back on the journey of Chinese Internet enterprises going to sea, it is not difficult to find that they have been trying to climb up the global value chain: from the application of tools led by cheetah and UC to the sea, to the sea of proven and feasible Internet business models in China, and then to the sea of technology and services.
Chinese enterprises have accumulated more and more international experience and global talents while sailing through the wind and waves.
Huawei's global deployment of R & D talents is the most prominent. So far, it has established 16 research institutes in the United States, Britain, Germany, France, Russia and other countries, each with 2-4 research centers or laboratories, nearly 40000 overseas employees, and the localization rate of overseas talents is about 75%.
In 2020, the UK approved Huawei to establish an R & D and manufacturing center with an investment scale of £ 1 billion
Many of the founders of the above-mentioned "born global" start-ups are international veterans from big factories. For example, the founder of mico world was previously responsible for developing overseas markets in ZTE and Baidu respectively; Yang Tao, founder of yalla, was previously responsible for the UAE business at ZTE; Li Jie, founder of extreme rabbit, was previously the head of oppo Indonesia Branch
These people who have a global vision and have fought hard overseas know that China's Internet population accounts for only one fifth of the world. If they do not allocate resources globally, they will miss four fifths of the opportunity. Therefore, at the beginning of their entrepreneurship, they deployed operation and R & D teams overseas, and even set their headquarters directly overseas.
It is worth mentioning that globalization is born not to move out domestic businesses and resources, but to study, respect and serve the local. It has become the consensus of more and more Chinese enterprises to go to sea.
The "ship to sea" explored by ants is of typical significance. Before Alipay +, ant launched 9 local wallets with local partners in South and Southeast Asia through strategic investment + local team + Chinese technology. At that time, hundreds of ant engineers frequently flew to Southeast Asian countries to meet with local engineers to discuss and polish products. After a few years, some of these wallets developed by local people have been on the market, while others have become the largest local wallet applications.
Being an ant born in to C, he also started to work on to B track. This is also another remarkable point of this wave: Chinese Internet enterprises began to make up for the shortcomings of the industrial Internet in order to enter a higher-level global competition track.
Ant launched another born global product in Southeast Asia - online identity authentication e-kyc technology solution, which accelerated the pace of globalization when the epidemic swept the world in 2020.
At that time, going out meant risk. Moving offline accounts to online became a close demand for traditional financial institutions and e-wallets in Southeast Asia.
In extraordinary times, several e-wallets in Southeast Asia such as Bangladesh, Malaysia and Indonesia help local governments issue anti epidemic subsidies and consumption vouchers online. Behind them are the e-kyc technology products of zoloz, a security technology company under ant group.
More than one million female garment factory workers in Bangladesh receive their wages through online account opening and local wallet
Public data show that so far, zoloz has helped dozens of institutions and wallets in Southeast Asia serve more than 100 million users.
This is a higher-level battlefield with a wider gap. According to the data, the global digital technology service market in 2020 was US $120 billion, with the United States accounting for an absolute share, while China's market in the same year was only US $7.8 billion. It has become a consensus that Chinese Internet enterprises urgently need to develop the Internet industry.
What makes people excited and look forward to is that this short board is making up lessons while fighting in this wave of China's Internet tide. This hard battle is doomed to be long, difficult and cruel, but I will go.