On June 8, Beijing time, the head of Twitter's consumer products department told employees on Tuesday that the company was preparing for the most ambitious user growth quarter. According to the internal meeting, twitter aims to increase 13million monetization day active users in this quarter, that is, users who can see advertisements. The head of Twitter's consumer products department told employees that this was the highest goal the team had ever set. This goal exceeded Wall Street expectations On average, analysts predict that Twitter will increase 9million users this quarter
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At present, Twitter is moving towards this goal, and has achieved an increase of 8.5 million users, which is one of the best user growth quarters so far. In the second quarter of 2020, as people flocked to the platform to get news at the beginning of the COVID-19 pandemic, twitter added 20million users, setting the highest quarter on quarter growth since at least 2019.
This also shows that even when the deal acquired by billionaire Elon Musk faces uncertainty, twitter still maintains its ambition to attract new users. Musk sent a letter to twitter on Monday, threatening to withdraw from the $44billion acquisition transaction, unless twitter provides more data to prove that false or junk accounts account for less than 5% of its users.