Tim Cook, CEO of apple, said on Tuesday that the role of telecommuting has not been finalized since the COVID-19 epidemic suddenly forced employees to leave the office for more than two years** Cook delivered a speech at the Symposium of the top 100 influential people of the times held in New York on Tuesday. When asked about the biggest change in the workplace at present, he said: "the telecommuting transformation we are carrying out is the 'mother of all experiments' because we don't know. We are carrying out pilot projects to try to find a place that can make full use of these two worlds."
Access:
Although Cook said that he personally prefers "unexpected discoveries" during face-to-face meetings, he said that virtual interaction "is not inferior, but different"**
Currently, Apple It is more strict than other companies in getting employees back to the office. Ian Goodfellow, the company's former head of machine learning, has publicly said that his return to the office policy was the reason why he left apple in May this year.
When talking about the video chat application, cook mentioned zoom and Cisco net news. He said that the key is to find a model that can take advantage of face-to-face and virtual interaction at the same time. The final model will be very different from the current model.
Although he declined to comment on Apple's move into augmented reality , he said that this technology "has the potential to enhance our dialogue and enhance our ties, rather than replace it".