Recently, Audi released a small full solar term advertisement, full of Chinese traditional culture, exquisite viewfinder and the endorsement of King Andy Lau, which quietly publicized the delicacy and advanced sense of Audi brand. Many netizens did not hesitate to praise it and called it "the best car advertisement in recent years". However, this advertisement has "overturned". The video comparison of Tiktok blogger and Peking University man, who has more than 3 million fans, on May 21, 2021 shows that the Audi advertising copy is almost a copy of his copy.
Audi party urgently apologized and took off the relevant video advertisements; Some netizens also pulled out the blog post of Peng Yangjun, the director of Audi's "Xiaoman" advertisement: This is the most relaxed and pleasant film I have ever directed. Brother Hua is as peaceful and professional as ever. Thank all my partners and customers for the first draft.
In addition, with the fermentation of Audi advertising film, Peng Yangjun, director of Audi advertising film, was exposed to "overturn" again. according to media reports, a BMW advertising film he shot has been unable to open and watch on multiple platforms**
The title of the advertising film is "liangcang x new BMW 8 series". Some netizens pointed out that the composition, composition and picture of the advertising film are very similar to the MV shot by foreign artist Sohn. The tones of the two short films are black and white with high contrast. whether it is shooting techniques, composition and composition, composition, or some key elements in the picture, the similarity is high, which can be described as another example of "pixel level" plagiarism**
Last night, a customer service staff of BMW China responded to the media that it would feed back the situation to relevant departments for follow-up. At present, BMW has not responded to this.
