On May 22, the Audi Xiaoman advertisement that exploded on the Internet was accused of plagiarism, and public opinion was angry for a time. On the same day, another blogger @ ning Yuanning Buyuan publicly said that there was also plagiarism in an advertisement of Dongfeng Honda, and claimed to be "stolen from life". It is understood that the title of this advertising video is " the story of Mingyue village and me: it is the company of ur-v that makes love live up to expectations ".
The woman who appeared on the camera told her story: five years ago, she came to Mingyue Village (driving a Honda). She was attracted by the simple folk customs in the village, so she decided to stay and do something? Plant dyeing.
Later, things became wrong. The blogger and the real manager of Yuanjia dyeing room @ ning Yuanbu said, "the female owner works and lives in Yuanjia dyeing room, receives interviews on the sofa in our guest room, sits in front of the desk in our guest room, discusses the space design scheme with the" designer ", and says to the camera that the furniture here is bought and assembled by her."
"In the morning, she woke up to the sound of birds, went downstairs to play with our dog, dyed cloth with her hands painted with nail polish, and taught others to dye cloth. even some of the words spoken by this woman were written in my book , but her expression and selection were really bad, and the whole person was not my favorite temperament, so I didn't want to claim them."
The whole video lasted five and a half minutes. All the scenes were taken in Mingyue village, of which more than 80% were far away from home, and 20% were "female owners" with Honda and Mingyue village. Except for the border Shepherd named "Bailu", there were no far away employees and all mass actors who didn't know where to find them.
The manager also said that Yuanjia entered Mingyue village in 2015 and shared the same fate with a village in seven years, starting from planting a plant until it grew like it is today.
"From one person's dream to a team of dozens of people, I won't go into details here. The" manager "in this video, comes to live as a tourist for a day and experience our Vegetation Dyeing, and then everything we have becomes her own story. Should this advertising title be called embezzlement of life? "
Finally, he concluded that 1. Yuanjia located in Mingyue village is the offline space of Yuanjia brand, and commercial advertisements shall not be taken without permission; 2. Serious theft of advertising copy; 3. Honda, the brand side, grafted my life and story with its car brand. It was suspected of infringement without my consent in advance.
At the same time, they also put forward their own demands: 1. Immediately remove the video (including but not limited to: honda official official account, Honda dealer official account, headline number, "Qipai" official account, video Number) 2. The brand side Honda Motor and the video producer "Qipai" apologized in public (Sina Weibo, official official account, video Number).
The advertising photographer immediately responded: there is no plagiarism, and it is inevitable that people's experience is similar . In response, the manager of the far family angrily responded that "he ran to our house and took a video in which he said he was the owner of the house. Without any prior consent! Is this not plagiarism? What is it? Theft? Robbery? @ Dongfeng Honda"
Latest news: on the morning of May 23, Chengdu Qipai Zhixin Culture Communication Co., Ltd., which shot this announcement, issued a public apology letter, apologizing to Ms. Ningyuan and her team for not informing them that Ningyuan and her team were commercial shooting before and after shooting, and the shooting content was similar to Ms. Ningyuan's experience. Subsequently, the video was deleted by the "Qipai" video number.
Up to now, Dongfeng Honda has not made a public response to this matter, and we will continue to pay attention.