Thanks to Apple silicon, Apple's MAC sales in Australia continued to be strong, and saw sustained development in the weakening PC market in 2021. It is reported that, driven by the switch to Apple silicon, MAC and MacBook series have achieved high growth in the region. In a report on the overall PC and tablet Market in Australia, apple still sees "outstanding" growth momentum in the market.
According to ARN, telsyte, an analysis company, said that 36% of Australians who want to upgrade in 2022 are considering buying Apple Apple silicon hardware. This statement continues a similar trend in 2020. When the new product was released at that time, the local MAC demand increased by 16% year-on-year.
IPad series products also benefit from the influx of Apple silicon. In 2021, 23% of iPads sold in Australia used M1. About 53.6% of the tablets sold this year were iPads, while windows 28.5% for tablets, 16% for Android and 2% for chromeos.
In 2021, MAC sales increased by 17% year-on-year. Although the market entered a 2.3% decline period in that year, the sales volume was 4million, compared with the tablet computer market, which increased by 1.4% to 3.4 million.
The Australian market echoes similar reports from the rest of the world. In April, a Gartner report pointed out that the global PC market shrank by 7.3% in the first quarter of 2022, but Apple's shipments during this period still increased by 8.6% year-on-year.
The report also estimated that the PC market in Europe, the Middle East and Africa fell by 6.3% year-on-year in the quarter, but shipments in the Asia Pacific region increased by 4.1%.