Today, Leica announced on social media that it has deepened cooperation with Panasonic, a photography giant, under the framework of existing technical cooperation, and signed a comprehensive strategic cooperation agreement** According to the agreement, the two companies will subsequently jointly invest in new technologies for cameras and lenses and integrate them into Leica and Panasonic products to further enhance the competitiveness of their products.
Access:
In addition, both parties also adopted the initials of "Leica" and "Lumix" to launch a new brand "L" ² Technology "and will be applied to future marketing activities**
L ² Technology will combine the advantages of Leica and Panasonic brands, using new technologies in camera and lens, combine the technologies and experiences of both sides in the next generation software field, and provide new technologies and solutions**
In fact, the cooperation between Panasonic and Leica has lasted for 22 years**
As early as August, 2000, the two companies signed a cooperation agreement in the field of digital and audio-visual equipment lenses, and one year later they expanded their cooperation in the field of digital cameras.
In 2018, Panasonic and Leica cooperated with Shima to establish the "l-bayonet alliance", which further consolidated the cooperation.
