During the Taipei Computer Show, NVIDIA announced a series of proud figures: more than 250 games and applications support RTX ray tracing technology, which has doubled in one year; More than 180 games and application integration support NVIDIA DLSS super-resolution technology; 38 games, 22 monitors and 45 mice support reflex, and more than 20million players turn on reflex every month when playing games.
[huangrenxun: two great inventions of RTX]
NVIDIA founder and Huang Renxun also accepted media interviews and talked about many topics, especially RTX.
Huangrenxun frankly said that RTX is a big gamble and very risky, but it has two great inventions
One is hardware accelerated ray tracing, that is, simulating rays
It is quite different from traditional graphics rendering. Shadows and reflections are much more exquisite and closer to reality. It can make movies more realistic and exquisite, but it requires much higher computation.
NVIDIA once thought that real-time ray tracing could not be realized in 10, 20 or even 30 years, but it has been a dream since it was invented by NVIDIA employees 40 years ago. There is a long way to go to explore the road of computer graphics.
The second is DLSS (deep learning oversampling)
NVIDIA finally found that AI can be used to accelerate and improve ray tracing performance, and predict the direction of rays or the color of reflections.
Huang Renxun described that the combination of RTX and AI makes us seem to have a time machine. We can not only see the future, but also bring the future decades later to the present.
It can be said that NVIDIA RTX and DLSS have opened the era of ray tracing. Although friends and merchants are catching up, and smart phones are also starting to get involved in ray tracing, there is no doubt that NVIDIA has taken the lead
Huang Renxun also believes that in the next few years, we will see more ray tracing and more beautiful effects. On the one hand, a large number of games will be upgraded to a new level, more and more like movies. On the other hand, all design and creative applications will become incredibly beautiful.
[the price of graphics card tends to be normal. It's time to upgrade]
According to the latest financial report, NVIDIA's revenue in the first quarter of fiscal year 2023 was $8.29 billion, up 46% year-on-year, of which the game business contributed $3.62 billion, up 31% year-on-year, accounting for 43.7% of the total revenue.
Huangrenxun said that although home office work caused by the epidemic has caused some inconvenience, it is also an important factor in the growth of game business** The reduction of travel time and the saving of commuting time give people more time for home entertainment. Games are an important part of entertainment, especially the advanced game experience brought by NVIDIA RTX.
At the earnings conference call, NVIDIA CFO Colette Kress pointed out that the demand in the end market continues to be strong. At the same time, thanks to NVIDIA's persistent investment in production capacity, the channel inventory has basically returned to the normal level and will continue**
At the same time, with the state's in-depth and comprehensive control of "mining", Ethereum's mining is becoming more and more difficult and its income is becoming lower and lower. The price of graphics cards is gradually becoming normal, and the supply is steadily increasing.
At present, the price of the mainstream dessert graphics card RTX 3060 has been basically stable, and the original price of RTX 3070 and RTX 3070 Ti high-end graphics cards has arrived. With the arrival of the "big promotion" in 618, various incentives are very large, and it is time to realize the "freedom of graphics cards"
If your upgrade budget is limited, or you can't wait for the next generation RTX 40, now is a good opportunity to upgrade the RTX 30 series. Especially the players who are still using GTX 10 series and other old cards, upgrade to RTX 30 series and enjoy the beautiful light chasing world brought by RTX and DLSS.
