It was reported on May 29 that at 17:00 today, three types of Maotai ice cream produced by Mengniu Ma'anshan factory, jointly produced by Maotai and Mengniu, will be first listed in Guiyang and launched in I Maotai at the same time. According to the I Moutai app, at present, the Maotai ice cream publicity interface has been officially launched, which is known as "ice mellow love, just for you"**
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It is reported that three types of Maotai ice cream have green plum boiled wine, classic original flavor and vanilla flavor, and each price is 59 yuan, 66 yuan and 66 yuan respectively**
At present, Weibo netizens have clocked in first in Guiyang. In addition to Maotai ice cream, Maotai ice cream flagship store will also provide a variety of products such as ready-made ice cream and ice cream dessert.
It should be noted that there is a prompt on the price list published by netizens, which states that "Guizhou Maotai liquor has been added to the above products, which has a certain alcohol content". At present, it is not clear whether the existing ice cream and ice cream dessert contain alcohol.
It is understood that as early as April 26, China Guizhou Moutai distillery (Group) Co., Ltd. applied to register the trademark of "Moutai ice cream", which is internationally classified as 30 categories of convenience food. The trademark status is under application for registration.
In addition, the image of ice cream released by Maotai has also aroused heated discussion, which is very similar to the largest online celebrity "Snow King" in the ice cream / beverage market at present, and their cartoon images are similar.