According to a former executive of zhongqingbao, more than a decade ago, when "Lao Li" Li Ruijie first brought his son Li Yilun to the company, "Xiao Li" was still a little fat man. Over the past n years, "Lao Li" official announced to give up the position of chairman of zhongqingbao and handed the baton to "Xiao Li". This year, "Xiao Li" is only 28 years old, younger than many employees in the company.
1、 Li Ruijie
Li Ruijie belongs to a generation of "cattle men". He was born in 1967 in Jieyang, Guangdong Province. In his early years, he was often mistaken for a Chaozhou man with active thinking. First, he squeezed through the single wooden bridge and was admitted to Nankai University, where he met his wife Zhang Yunxia; After that, he quit his job with a monthly salary of 1000 yuan and went into business to do some import and export business. In the 1990s, Chinese shopping malls were like a "gold rush". Li Ruijie started from the sound card business and then transferred to the server field. From after-sales to production, he took advantage of the east wind of Intel. The "Baode" founded by him went public in three years, which was very beautiful. Li Ruijie 1's cigarette has also changed from a pack of miscellaneous goods for 20 cents to soft China.
From "Baode", Li Ruijie was determined to be a family business. His wife, Zhang Yunxia, is his mentor and adjutant. She started a business with him.
"Baode" can become today's "zhongqingbao". In the final analysis, it is the excellent smell of "Lao Li". In 2002, Baode was listed in Hong Kong. After several twists and turns, the share price was not satisfactory, forcing Li Ruijie to learn from the pain. He found that the server industry foam had already blown, and the industry where passion is greater than rationality is over heated. This forced him to formulate Countermeasures in advance and find the "second curve" of the company's development. The server track, which tends to be homogeneous in competition, also began to be cold after 2003.
The game is the answer found by "Lao Li".
Li Ruijie doesn't play games, but Li Ruijie knows how profitable games are. Online games cannot be without servers. As a server provider supporting game operation, "Lao Li" looks greedy.
In the early stage of its involvement in the game industry, Baode and game operators adopted the cooperation mode of game revenue sharing. However, after a long time, when others "eat meat", Li Ruijie didn't want to have to "drink soup", so he began to invest in his own research. Starting from the Qing Empire, Li Ruijie has been playing the game for more than ten years.
What really makes Li Ruijie stand firm in the game circle is their "red game". Another former executive of zhongqingbao told Lei Feng that red online games such as the war of resistance against Japan and the sword were the keynote set by the company at that time, and made great efforts in the market, products, capital and other aspects.
In 2008, "Lao Li" accepted the capital increase of three VCs subordinate to the Communist Youth League and officially changed its name to "zhongqingbao". It was good to enjoy the cool under the big tree. Since then, he has been making history games and "red Games" popular. "The positioning is accurate and has made great efforts. Naturally, all kinds of resources like red games will support you." The executive said.
As for the curious "Lao Li" himself, Lei Feng has confirmed that he has no background.
2、 A company leader named "leader"
At the beginning of his business, Li Ruijie decided that he could not be a "soldier" but a "general". In his early years, the English name of "Baode" he founded was "power leader", and the English name he gave himself was also "leader".
As a company leader in the name of "leader", Li Ruijie may not be very good at management.
According to a person close to Li Ruijie, sometimes in corporate governance, "Lao Li" often "give up" the management work to his wife Zhang Yunxia. In the actual management mode, zhongqingbao's management can also be called an "iron hand". It is reported on the Internet that new employees should participate in "military training" from the second day to the eighth day of the new year and be dismissed if they are absent from work for no reason; In 2014, the "99 plan", that is, today's 997 working system, was proposed to "compete with the sun and the moon by working overtime", which attracted complaints from employees.
It is said on the Internet that he once swung his chair to attack the female lawyer of the other party because he was sued for infringement by adobe. As a result, the latter "had six stitches on the head and injured many parts such as the neck, back, waist and knees". Finally, he had to pay high compensation for his privacy. In this regard, Li Ruijie himself said that the report was untrue and that the female lawyer fell in chaos.
At the same time, it is said on the Internet that "Lao Li" also began to fight his colleagues and used his old fist to former vice president Wu Peng, which provoked the involvement of the police and became the talk capital of many people after dinner. Some people say that Li Ruijie acted angrily because he suspected that Wu Peng was "seeking private interests" during his term of office. After Wu Peng left office, "Lao Li" also "fired" in the company's internal notice: "let Wu Peng go home to have twins with his wife and help the child change diapers."
According to the report of China business, such a series of disputes even led to the gradual withdrawal of shares of "Zhongqing Lianchuang" with the background of the Central Committee of the Communist Youth League, which almost ruined the government relations he had accumulated for many years.
I have to say, "Lao Li" has a good business mind, moves quickly and has a keen sense of smell. He is a good businessman, but he can't be a good manager. In all his stories, he is happy, irritable, likes to beat chicken blood, and is chaotic in the face of danger. In 2013, after Li Ruijie injured Wu Peng, the vice president, fenghuang.com once quoted industry insiders as saying: "this is not only detrimental to the corporate image, but also detrimental to the company's growth and strength. The conflict with Wu Peng also reflects Li Ruijie's lack of tolerance as a modern manager."
Before the May Day holiday this year, Li Ruijie's "forced overtime" caused a lot of uproar. Compared with his previous works, he even felt a sense of "seeing a big witch from a small Witch". This time, "Lao Li" honestly apologized and had some "elder demeanor" compared with N years ago. Maybe he knew he was about to give up and wanted to make a good impression on his son.
Many media, when reporting the "abdication" of Li Ruijie, linked it to the scandal of his "firing without overtime". Lei Feng learned from various angles that the power transfer from "Lao Li" to "Xiao Li" was going on as early as possible, which was not directly related to his recent dispute. At the end of last year, zhongqingbao launched a large-scale equity incentive. Among the 10.6 million equity shares, Lao Li and Xiao Li received 2.63 million shares respectively. Therefore, they also received a letter of concern from the Shenzhen Stock Exchange; Leifeng.com (official account: leifeng.com) also learned that Li Yilun loved to play games since childhood and had been in power for some time, but he had not achieved very good results.
3、 Losing money year after year, is it a "pit son" to hand in the stick at this time
Last year, "yuancosmos" became the outlet for zhongqingbao's share price to soar. However, even if we take advantage of the tuyere, zhongqingbao will inevitably continue to lose money. It is reported that in the first quarter of 2022, the non profit deducted from shares of zhongqingbao was less than 500000 yuan. In 2021, a non loss of 46.22 million yuan will be deducted from equity, while in 2020, a loss of 135 million yuan will be deducted.
Years of losses, it is no wonder that "Lao Li" is anxious to "lose his demeanor", and at this time, choosing to officially hand in the stick is also considered by some people to be "biting his son". However, considering the nature of zhongqingbao family business, the "Lao Li" who retired from the front line does not mean to let go completely and leave all problems to the 28 year old "Xiao Li".
And in fact, leaving zhongqingbao is only the first step of Li Ruijie's "abdication". It is reported that "Lao Li" still works in 39 companies in zhongqingbao matrix. Meanwhile, Li Ruijie is still the largest shareholder of zhongqingbao, and the actual controller has not changed substantially. Whether it is "hanging the curtain to listen to politics" or gradual handover, leifeng.com has not yet known.
After Li Ruijie's departure was exposed, there was a natural mockery on the Internet. However, with regard to the various disputes over "Lao Li", the former executive of zhongqingbao said to Lei Feng: "the audience thought they were standing on the shore watching the excitement, while others were standing upstairs watching the audience."
Li Ruijie is fierce and arrogant, but Li Ruijie is definitely not stupid. In 2010, zhongqingbao listed and raised 800 million yuan with tens of millions of profits. After listing, with hundreds of millions of income and tens of millions of profits, it has created a market value hundreds of times of the peak PE, and after many financial cleanups, it can still preserve itself and be safe.
"In the past 20 years, there are few listed companies that have been called demon stocks and have been safe. This is not something that rough and stupid people can do." The executive commented on Li Ruijie.