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It is reported that Samsung is one of the applicants of India's production related incentive (PLI) program, and it must produce mobile phones with an ex factory price higher than 15000 rupees (US $200) to be eligible for subsidies.
The report pointed out that another reason for Samsung's withdrawal from the Indian functional mobile phone market may be the decline of its market share. According to the data of counterpoint research, a market research agency, due to the weak consumer demand caused by supply problems, high inventory levels and inflation, the shipment of functional mobile phones in India fell by 39% year-on-year in the first quarter of 2022, and Samsung, which has always been the market leader, fell to the third place with a 12% share, Behind itel (21%) and lava (20%).