According to the news on May 25, recently, BYD released a new model of BYD seal. As of 22:00 on the day of the press conference, the pre-sale order volume of BYD seal reached 22637 units in 6 hours, and the sales were very hot** It is reported that BYD plans to produce 60000 seal models a year, which also means that the order of seals has reached 1 / 3 of its planned annual output.
*Author * Alice
*Edit * juice
▲ BYD seal
Seal has launched four versions of models, with the pre price range of 2128 ~ 289800 yuan, while the price of Tesla Model 3 rear wheel drive version is 279900 yuan, while the price of dual motor all wheel drive model 3 high-performance version is 367900 yuan.
From the price range of more than 200000 ~ 300000 yuan, the seal basically aims at its competitor Tesla Model 3.
According to foreign media teslarati, BYD plans to produce the right-hand drive model of seal models as the beginning of seal models entering the global market. It is reported that BYD has confirmed that the seal model will be sold in the Australian market as BYD Atto 4.
Judging from the hot pre-sale of seal models in China, BYD is highly recognized in the new energy market. After its overseas launch, this car may become a business card for BYD to improve its popularity.
1、 Equipped with heavy technologies such as CTB, the fastest acceleration is 3.8 seconds
The reason why the pre-sale of BYD seals is so popular is closely related to the latest technology.
At the seal's pre-sale press conference, CTB (cell to body) became a highlight of the seal's new car. The so-called CTB is simply to deeply integrate the "blade battery" into the vehicle structure. The upper cover of the battery pack is integrated with the underbody of the traditional structure to form the vehicle sandwich structure of the upper cover, "blade battery" and tray.
▲ BYD seal adopts CTB technology
The wind resistance of the whole vehicle can be reduced to 2190, so the wind resistance of the whole vehicle can be used; In addition, the utilization rate of space will be higher, which enables the seal to adopt the 4WD power architecture of front asynchronous motor + rear synchronous motor. The zero hundred acceleration of 4WD version also reaches 3.8 seconds, with a strong sense of motion.
Moreover, another advantage of this technology is that it can reduce parts, increase the number of cells, and improve the mileage of the vehicle.
In fact, BYD's CTB is essentially the same technology as that of Ningde era and Tesla. Tesla and BYD are doing it, which also shows the prospect of this technology. As the first model equipped with CTB, seals naturally show their importance.
In addition, the standard range model is equipped with a 61.4 degree lithium iron phosphate blade battery, and the long range rear drive version and 4WD version are equipped with 82.5 degree power battery. Under CLTC condition, the mileage of the new car is 550 km, 650 km and 700 km respectively.
In terms of intelligence, seals have also achieved L2 + level automatic driving ability, and the whole series is equipped with ACC adaptive cruise, lane keeping and other functions as standard; It is also equipped with w-hud head up display and other functions.
2、 BYD had the first sales volume in April and had stopped production of fuel vehicles
In fact, the high pre-sale sales of seals is also related to BYD's recognition in the new energy market.
Some time ago, the Federation of passengers announced the production and marketing express in April, and BYD continued to maintain its position as the number one manufacturer of new energy vehicles in China.
▲ manufacturer ranking in April 2022
In terms of new energy list, BYD sold 105000 units in April, winning the champion of manufacturers' sales list in April; Meanwhile, BYD's cumulative sales volume from January to April also reached 387000 units, and won the champion of sales volume of new energy manufacturers from January to April.
On the other hand, in the March production and sales express released by BYD in April this year, the data showed that BYD's fuel vehicle production in March was 0. At the same time, BYD announced that it had stopped the production of fuel vehicles since March this year and focused on pure electric and plug-in hybrid vehicles.
In the wave of electrification, BYD has become the first traditional car enterprise in China to stop production of fuel vehicles, which is of great significance. This means that the trend of electrification is unstoppable, and at the same time, more traditional car enterprises have the confidence to quickly move towards the era of electrification.
Conclusion: seals may become BYD's next trump card
In terms of sales volume, BYD has steadily won its own position in the current new energy vehicle market.
However, careful observation will find that BYD's main sales volume is contributed by medium and low-end vehicles with a price of about 100000 ~ 150000; And different from other auto companies, BYD has taken the way of multi line operation to quickly seize the market - there are more than a dozen or more models on sale.
Previously, BYD has not been able to launch a model like Tesla Model 3 and model y, which are very popular in the global market.
From the perspective of BYD seal, its price, positioning and BYD's latest CTB and other new technologies, this car may become BYD's trump card.