Since Weibo, Tiktok, xiaohongshu and other platforms launched the IP dependency function, there have been one rollover scene after another on the network. For example, some overseas purchasing accounts actually have IP ownership in China; Some local online accounts are actually operated thousands of miles apart. IP attribution function makes many big V flustered. On May 5, the reporter of Modern Express learned that with the launch of IP ownership function, the business of paid IP agent is booming. However, this is a black and gray industry.
Claim to be able to change the IP ownership of Weibo and Tiktok
Phenomenon
Ushering in a turning point, the "IP home" function of major platforms was launched
In fact, the vast majority of netizens are also "Xiaobai" level in terms of technology. They don't know what is the IP ownership, so let's understand it first. It is reported that all Internet devices will be assigned an IP address, and each IP address has a place of belonging, that is, IP territory. In short, if you are in Jiangsu, any information that happens to you will show that you are in Jiangsu, not in Beijing.
In the past, because the user's IP address was not displayed, some unscrupulous businesses would cheat the message maker in the background. Some online stores actually buy only 5-6 customers, but businesses can create an illusion to consumers by buying online Navy, showing that hundreds or even thousands of people are buying.
However, this situation has ushered in a turning point in recent days. On April 15, the six Internet content platforms of today's headlines, Tiktok, baijiahao, Kwai, Zhihu and xiaohongshu announced "open account IP territory" at the same time on this day. Then, on April 28, Sina Weibo announced that in order to reduce bad behaviors such as impersonating the parties of hot events, malicious rumors and rubbing traffic, and ensure the authenticity and transparency of the communication content, the station launched the user's "IP territory" function in March this year. The station has upgraded its products and launched new functions on the basis of the previous ones, which are as follows: fully open comments and display the IP territorial function of issuing comments; The first level page of the online personal home page displays the IP dependency function. Meanwhile, the microblogging party said that the function could not be turned on or off by the user.
Change
Network big V has changed its name and profile, but netizens don't buy it
It seems to be a tiny function online, but it has produced a "Butterfly Effect" on the network. Once the function was launched, relevant topics rushed to the microblog hot search list. Soon after, Netizens found that some online big V began to change their names and profiles.