Recently, you may have seen a very distinctive guy with long hair on your screen, accompanied by a magic short song that people can't help but cycle, "I'm from Yunnan, Nujiang, Nujiang, Lushui City, Liuku, Liuku Lisu nationality, Lisu nationality is so called, crow is Anan, frog is oba... Egg is mahayev".
You may have no intention of watching the video. When you watch it for the first time, you may still be curious about the logic of this video, so you watch it for the second time; Then you think this melody has some upside and decide to watch it again; When you see it for the third time or even the fourth time, the brain only remembers "I'm from Yunnan" and gradually understands everything.
This brainwashed short video has become the darling of the Internet recently, and it can easily get more than ten million playback volume on the video platform. Following the explosion of the original video, the label "national netizen Shangfen" also appeared on the hot search list of many social platforms. Netizens all over the country began to make and release all kinds of second innovation videos according to the template of "I'm XX, XXXX".
The earliest one must be the hometown dialect version "I'm XX" made by netizens around the world following the theme of the original video template. This XX can be Anhui, Zhejiang, Sichuan and any province, autonomous region and municipality directly under the central government.
Source: station B @ Wang Damao yayayada
Since netizens all over the country can follow the video, the "money refund brother", the most famous fan in the history of Chinese football in recent years, can also follow the trend and shout that the national football team "shooting is called goalposts, tackle is called martial arts, stopping is called walking corners, and defense is called off duty".
Source: station B @ he Sheng 042
With the crazy spread of the video, the scope of influence will soon not be limited to his own country. Japanese friends and famous actor hiroji Yano (the actor of "Saito" in the TV series of little soldier zhangga) joined in to introduce their hometown.
Source: station B @ hiroji Yano
Since then, of course, like any second creation video, "I'm XX" soon went beyond the scope of the real proposition, "I" can even come from the continent of Valoran.
Source: station B @ nuclear powered street lamp
Since I'm no longer a human being, if I'm tired of staying in varollan, it seems natural and reasonable to choose "turn the offensive" to go to old Taipei on the screen and spend a wonderful night with Jacko.
Source: station B @ white fish s
If you are tired of Jacko's gentle hometown, you can also take the flight from Taipei to Berlin and go to the most famous moustache in the ghost livestock area in the bunker to heal your physical and mental wounds.
Source: station B @ unbeatable Caesar
When more and more erchuang appeared, the popularity of the little brother with long hair in the original video increased. Because of his face, hairstyle and look, he looks like dreven in the League of heroes. He also likes to mention the title of "Yunnan dreven".
Source: station B @ movie 72 substation
The Kwai account of the guy in the video is called "Yunnan Lisu guy - President Cai", and the earliest dynamic is a praise at the end of 2021. Through his dynamic information (which has been emptied at present) and the search keyword "I'm from Yunnan" on Baidu Index, we can clearly find that the baidu popularity of this Lisu guy soared on May 11, and the second innovation of station B and other platforms also appeared thereafter.
Source: Baidu Index
In the most popular original video, the Lisu guy Cai Zong first chose a handsome angle, and then repeatedly nodded sharply while facing the mouth of the lyrics. There are several similar short videos. President Cai poses the same "golden right face" in different scenes and magically swings his head in the same song.
Different from the preconceived ideas of many netizens, this short song is not made by Cai Zong to introduce his hometown.
In fact, he is also a "second creator".
"I am from Yunnan" first appeared on October 11th, 2020. It comes from the Kwai user "a Jun" in Yunnan. It is a short doggerel song written by a Jun while entertaining himself. But the problem is that the "song" written by Arab army itself is not popular. The counterpart remake of President Cai is popular all over the network.
Of course, Mr. Cai, a Lisu lad, didn't deny that he was lip synching. He even had a PK with the original author a Jun live broadcast and interaction in Kwai. A Jun, who repeatedly emphasized his original position in the live broadcast room, briefly crushed president CAI with a high score.
However, this PK and the Arab army's certain persistence in "original without fire and second creation of fire" did not set off any waves. Today, the number of Kwai fans of "two creators Cai Zong" and "creator a Jun" is 1.17 million and 60000 respectively.
Many netizens believe that the popularity of this song is certainly not because of the lyrics themselves, but because of President Cai's well-defined face and a large number of second creations based on President Cai's videos.
The following story is logical. The local media began to interview Mr. Cai, but the interviewed Mr. Cai appeared in a place that seemed to be against the peace, but when you think about it carefully, it seemed that there was nothing unreasonable - the construction site dormitory.
Source: station B @ pboomo
From this scene, combined with his previous Kwai videos, it is not difficult to find that this "singer" who has been normalized all over the network is a scaffolder who is engaged in heavy physical work on construction sites. Just like the Lisu ethnic minority, who came out of the 100000 mountains in Yunnan and few people have heard of, "scaffolder" is also a type of work that many people are not familiar with.
Scaffolders are mainly responsible for building operation platforms on the construction site, usually working at heights. Although the salary is higher than other general workers, it is one of the most dangerous jobs on the construction site. Every scaffolder is exchanging safety for income.
According to Mr. Cai's self-report in the live broadcast, he came out to work at the age of 16. He started as a wall builder and became a scaffolder now. He has been doing this on the construction site for more than ten years. Shooting short videos is just a small hobby in his spare time.
However, it may be a thing of the past for him who is favored by traffic to exchange his life for money for high-risk operations on the construction site.
After gaining the favor of traffic, President Cai, together with his brother "Cai Erye", soon appeared in the live studio. But President Cai, who was just broadcast live, is somewhat different from the sunny image in that video. He doesn't speak Mandarin well and seems a little dull, let alone interact with the crowd in the live broadcast room. On the contrary, his younger brother, Cai Erye, is much more flexible than general manager CAI. He is obviously more familiar with live interaction: "thank you for your support", "old irons have little hearts" and "today, I will rush to see if I can reach 1million".
Many netizens believe that the Lisu guy "Cai Zong" seems to be becoming the Yunnan version of "Ding Zhen" - a new grassroots tourism image publicity ambassador.
After the slightly embarrassing live interview, which took place in the dormitory on the construction site and was surrounded by many workers, Cai Zong's brother seemed to be invited by the home institution and returned to Nujiang.
Now he and his brother, in the carefully built "national characteristics Live Room", interact with some people who are also ethnic minorities but are obviously more familiar with the live broadcast, introducing the musical instruments, costumes and delicious food of various ethnic groups.
President Cai's future seems to have traces to follow. Not long ago, the official number of station B "Yunnan Radio and television station" released the "I'm the ultimate version of Yunnan" integrating 15 ethnic minorities, which recognized president Cai's video. Caizonghe's younger brother was also invited by the official number of Kwai "Xinhuanet" to produce a video themed "I'm from Yunnan".
Source: station B @ Yunnan Radio and television station
However, compared with the Internet storm that Ding Zhen has encountered today, netizens don't seem to dislike the image change of President CAI. Some netizens even encouraged president CAI in the comment area to "no one can be angry all his life. It's better to publicize what's wrong with his hometown than to work hard on the construction site".
Under the sudden impact of traffic, President CAI in the live studio seems to have not slowed down. He is used to giving the camera to his brother, and he just cooperates with his brother and others in the live studio.
Only when the accompaniment of "I'm from Yunnan" sounded would he show the shy smile that the video first appeared.
President Cai, who celebrated his brother's birthday