According to the Moscow Times website on May 16, a Russian beverage manufacturer has launched a new soft drink series to replace the idol brand that withdrew from the Russian market after the conflict between Russia and Ukraine Russian beverage manufacturer ochakovo announced on the 16th that as an alternative to major brands such as Coca Cola, Fanta and Sprite, Russians will be able to choose from drinks with names similar to the above famous brands such as "queer Cola", "Fenxi" and "street".
The report said that since Coca Cola suspended its business in Russia in March this year, the world's three major soda brands have largely disappeared from the shelves of Russian stores. Although Coca Cola products can still be found in stores, the prices of these products have soared by about 200% since the suspension of business.
Ochakovo wrote on its website that "queer Cola" has "an iconic coke flavor". At the same time, the company's bottled orange flavored "Fenxi" and citric orange flavored "Streeter" drinks imitate the color schemes of Fanta and sprite.
It is reported that ochakovo company, founded in the Soviet era in 1978, mainly produces Russian traditional beverages, such as grain fermented beverage GWAS and low alcohol Mead. The company is not the only one trying to take advantage of Coca Cola's exit from the Russian market.
It is reported that in April this year, slavida group, a beverage company headquartered in the Far East of Russia, launched "greenk Cola" in an attempt to capture the hearts of Russian soda lovers. At the same time, in May this year, in the Komi region in northern Russia, sektev karpivo factory launched its own carbonated beverage brand "Komi Cola".
However, the response of the two alternative brands was mixed, with customers complaining that the drinks of the two brands were not "fragrant and full of bubbles", the report said. (compiled by / Cao Weiguo)