Although Stan Lee has died since 2018, marvel studios and POW! The new deal between entertainment may indicate that the legendary comic Creator will appear in multiple Marvel brand projects in the near future. POW！ The entertainment company, co founded by Stan Lee in 2001 and others, was later sued in 2018 on suspicion of forging his signature on legal documents. The company has signed license agreements with genius brands and marvel pictures to grant Hollywood giants the right to use Lee's portrait in upcoming films.
In a press release on the 20-year agreement, Andy Heyward, CEO and chairman of genius brands, expressed pride in "the extremely valuable rights of Stan Lee's name, portrait, goods and intellectual property brand".
"There is no better place than marvel and Disney. Stan should go there to watch his movies and theme park experience," Hayward said. "As we enter the 100th anniversary of Stan's birth on December 28, 2022, we are glad to see that his memory and legacy will continue to delight fans through a new long-term agreement with marvel."
In the years and months before Stan Lee's death in 2018, his life was filled with scandal allegations of elder abuse and financial difficulties that seemed to stem from his being surrounded by people who wanted to cash in in the name of the co-founder of X-Men. Lee to POW! In the lawsuit, co-founder gill champion and CEO Shane Duffy finalized a deal in 2018 - using a allegedly stolen signature - to use his portrait, which the 95 year old considered non exclusive at the time. POW！ He insisted that Li's claim was "totally unfounded" and that the lawsuit was eventually withdrawn a few months before Li's death. When talking about Lee in today's press release, champion said he thought the licensing agreement was a way to pay tribute to him.
"As Stan's long-term business partner and friend, I look forward to commemorating his work in this new way," champion said. "It's important for us to establish contact with his fans, and it's an honor to do so on his behalf."
For some time, Hollywood has been keen to use the digital fax of deceased celebrities to maintain the participation and consumption content of their living fans, but it is unclear whether Li will continue to guest star in Marvel films. In an interview with the Hollywood report, Hayward said that although he and others always focus on protecting the heritage, what determines how the public will accept the future description of Li is the intention behind it. "
Hayward said: "the audience respects Stan. If he has taste and taste, and respects his identity, he will be popular. He is a popular character, and he will still be the essence of Marvel long after you and I leave."