It was reported on June 9 that aiqicha showed that Shenzhen free leap Technology Co., Ltd. was established on May 9, and the legal representative was Yulei, former vice president of Jinli group** It is reported that Yu Lei disclosed through his personal microblog that the new company he founded, free leap, will operate the mobile phone business. The mobile phone brand is called "freeyond".
Access:
According to the data, Yu Lei once served as the marketing director of Mars China and L'Oreal China* In 2015, Yu Lei officially joined Jinli and was promoted to vice president after *, in charge of brand marketing business. After Yu Lei joined, Jinli changed its low-key style in marketing and successively invited Jacky Xue, Liu Tao and others as spokespersons.
*In December, 2017, the crisis of Gionee mobile phone emerged, and * was successively exposed with negative news, such as broken capital chain, equity freeze, factory closure, etc. at that time, Jinli was also actively carrying out self-help, hoping to introduce an enterprise with strong financial strength, and planned to fully acquire and restructure Jinli. Unfortunately, there was no substantive progress in the restructuring of Jinli.
On october31,2018, Yu Lei officially resigned from Jinli
