"On May Day This Year, There Was No Order, And More Than A Dozen Rooms Were Vacant, Which Was Not As Good As The Previous Two Years." A Guest House Owner Who Has Been A Guest House For Eight Years Lamented That Looking Back, 2020 Is Actually The Best Year. What Many B & B People Didn't Expect Is That They Can Survive 2020, But They Can't Survive 2022. Even In The May Day Holiday, Which Is Highly Expected, The B & B Industry Still Hasn't Ushered In Too Many Surprises.
The Epidemic Has Occurred Again, Disrupting The Travel Rhythm Of Many Tourists. Looking Back, 2020 Is The Best Year.
Author Han Wenjing
According To The Travel Forecast Report On May Day Holiday In 2022 Released By Baidu Map, The Total Population Migration Across The Country Is Expected To Be Lower Than That In The Same Period Last Year, With Cross City Travel Declining And Local Travel Increasing.
In The Environment Of Advocating Local Festivals And Unnecessary Cross Provincial Travel, The Reduction Of Orders Has Become The Norm. Some Home Stay People Even "can't Find A Single", And The Home Stay Circle Is Surrounded By A Negative Emotion.
As An Industry With High Investment And Long Return Cycle, How To Live Has Become The Heart Disease Of Many Home Stay People.
Looking Back, 2020 Is The Best Year
"This Year's May Day Holiday, There Is Not An Order Yet."
This Year Is The Eighth Year Of The Six Step Home Stay. In 2015, She Opened A Home Stay In Cijiaolin Village, Chengguan District, Lhasa, Called "six Step World".
The Six Step Home Stay Has Four Yards, 17 Guest Rooms, More Than 3000 Square Meters Of Public Area And An Independent Parking Lot. In Front Of The Floor To Ceiling Window Of The B & B, You Can See The Potala Palace From A Distance.
In People's Impression, Tibet Should Not Be Greatly Affected Due To Its Geographical Location And The Absence Of Any Epidemic. However, The Six Steps Said That Tibet's Economy Has Always Been Inseparable From The Mainland, And Can Even Be Said To Be Closely Related.
Liubu Said That The Peers In Lhasa Are Basically In The Same State. May Day Is Basically Open, But There Are No Guests. "At Most, Some Low-cost Hotels Pick Up Some Guests From Tibetan Areas To Visit The Buddha, And There Are Few Tourists In The Real Sense."
"Looking Back Now, 2020 Is Actually The Best Year.". Tomorrow Will Be The First Day Of The May Day Holiday. This Is The First Time To See No Orders. Six Steps Lamented That The Work Has Not Been Resumed In The Same Period Of 2020, And The Occupancy Rate In The Same Period Of 2021 Is 60%. However, There Is No Harvest On May Day This Year.
In Shangri La, More Than 1000 Kilometers East Of Lhasa, Tian Yuxi's Home Stay Is Also Facing Similar Difficulties.
"I Stayed In Shangri La For Five Years. My Business Was OK In The Previous Years, But After The Epidemic, I Only Had Business On May Day Last Year." Tian Yuxi's Home Stay Is Located In The Ancient City Of Shangri La, With A Total Of 13 Rooms. She Gave The Home Stay A Literary Name - Hibiscus Blossom.
Tian Yuxi Told Cloud Hunting That There Are Only Two Or Three Orders On May Day This Year, And The High Probability Should Be Tourists In The Province Or Yunguichuan.
Hibiscus Flowers Bloom In A Relatively Unpopular Scenic Spot In Shangri La. Basically, The Business Of May Day Is Relatively Weak. The Business In The Same Period Last Year Was OK. Although It Was Not "hot", This Year We Can Only "look At The Loss".
This Year's Prevention And Control Policy Is Relatively Strict. Tian Yuxi Received The Prevention And Control Notice. At The Shangri La Expressway Checkpoint, Shanghai Needs To Be Isolated For 14 Days. The Travel Code With An Asterisk Needs To Provide 48 Hour Negative Nucleic Acid. It Needs To Be Done Again Within 24 Hours In Shangri La.
In Addition, There Is No Asterisk In Areas Above Nanjing, Hangzhou, Ningbo, Quzhou, Jiaxing, Suzhou, Wuxi, Changzhou And Lianyungang, But It Takes 7 Days Of Home Isolation To Shangri La.
"We Rented Land And Built Our Own House. At That Time, We Invested More Than 1 Million Yuan, And We Are Basically Online Orders. If We Have No Guests, We Will Lose Money." Tian Yuxi Said That He Had Invested A Lot In The Early Stage, And Now He Can Only Carry It Hard In The Face Of Losses.
In The Home Stay Exchange Group In Shangri La, Tian Yuxi Saw The Reports Of Her Peers In The Group And Realized That It Was Not Just Her Own Home Stay, Most Of Which Had No Business. "Basically, Most Of Them Should Be At A Loss, Or 100%. For Large Hotels With Hundreds Of Rooms, Its Occupancy Rate Is Only A Few Rooms A Day. It Is Impossible Not To Lose."
Tian Yuxi Said That Because The Total Investment Is Large And The Land Rent Is Cheap, They Still Carry The Home Stay. As For How Long They Can Carry It, She Is Not Sure.
Price Reduction, Live Selling... Home Stay Owners Began To Save Themselves
More And More Practitioners Have Begun To Empower B & B In Order To Stick To It, So As To Seek More Stable Development Space.
Under The Influence Of Low Occupancy Rate, Almost All Home Stay Industries Are Making Low-cost Pre-sale.
"Price Reduction Is Basically An Action That All Hotels Will Take To Expand Customers." Tian Yuxi Found That In The Case Of No Orders, The Price Reduction Has Become A Way For Home Stay Owners To "save Themselves". Compared With The Hot Local Tour, The Inter Provincial Tour Meets The "cold", The Number Of Foreign Tourists Is Greatly Reduced, And The Home Stay Encounters The "guest Shortage".
According To The Data Recently Released By Tujia B & B, The Average Booking Price Of B & B In Major Popular Cities Since April Has Been Reduced By 30% - 50% Compared With The Spring Festival In 2022.
However, In The Case Of Peer Price Reduction, This Approach Does Not Seem To Remedy Anything. Coupled With Stricter Policies, Many Tourists Who Are Afraid Of Trouble Directly Choose Not To Go Out. Even If They Do Ultra-low Prices, It Is Difficult To Attract Tourists.
Travel Enthusiast Lao Zhou Had An Obvious Feeling, "in April This Year, I Booked Two Nights Of Green Travel With Various Discounts In The Ancient City Of Lijiang, And Only Spent 10 Yuan. There Was No One In The So-called First Network Red Cherry Restaurant. During The Epidemic, The Travel Service Industry Really Wanted To Cry Without Tears."
Facing The Reduction Of Orders, The Sixth Step Is To Buy Local Specialties And Handicrafts Through Live Broadcasting, Hoping To Subsidize The Operation. In The Autumn And Winter Of Last Year, The Business Of Selling Local Specialties In Six Steps Was Quite Good, But Recently She Found That The Purchasing Power Of Customers Has Decreased Significantly Recently.
"There Are Many Places Where Express Delivery Can't Be Sent, Which Directly Affects Our Sales." Liubu Said That It Will Soon Be The Season For Fresh Cordyceps To Come Down. Fresh Cordyceps Can Only Take Shunfeng Fresh Air Transportation, But Now There Are Many Places That Can't Send Shunfeng, So They Can Only Worry.
In Tian Yuxi's Circle Of Friends, She Also Started Selling Goods. "Saffron Activities, 35 Grams And 5 Grams Of Mail" And "if You Want Yak Meat, You Can Deliver It, Steak, Oxtail And Beef Tenderloin. Vacuum Yourself, Clean And Convenient!" "The Annual Fresh Cordyceps Is About To Go Online. Only Local Cordyceps From Shangri La Are Sold."
She Told Cloud Hunting That Basically All Inn Owners Will Sell Goods As A Sideline, But These Subsidies Are Not Much, Because Express Delivery In Many Places Can Not Be Sent, So We Can Only Say That Selling A Little Is A Little.
"We Now Support The Inn By Selling Special Products And Making Tiktok." The Home Stay Owner, Whose Nickname Is "grandma Zhang And The 13th Month Of Shangri La", Has Accumulated 11000 Fans. Her Profile Says: Little Owner Of Shangri La Home Stay / Introduction, Hiking, Food Recommendation.
Entering The Window Of Its Main Business, You Can See The Recommendation Of Good Things, Including mobile PhoneSupports, Fruit Tea, Tibetan Coats, Fine Fungi And Other Items, Among Which The Sales Volume Of A Net Red Handmade Fruit Tea Has Reached 9190.
"Grandma Zhang" Told Cloud Hunting. Com That On The One Hand, They Sell Special Products To Make Money. On The Other Hand, They Get Exposure And Increase Traffic By Doing Tiktok, Shooting Short Videos, Recording The Materials Of Home Stay Life And Their Own Feelings. At Present, Their Revenue Can Maintain The Basic Operation Of The Inn.
More Are Some Long-standing Home Stay, In The Hopeless Case Of "self-help", They Have To Choose To Exit And Stop Loss. Sister Rui, The Home Stay Owner, Said That Her Home Stay In Yunnan Resolutely Withdrew Last Year Because Of The Epidemic. "I Can't Stand It And Closed The Store, So I'm A Failed Home Stay."
Turnaround In The Home Stay Industry
According To The Statistics Of The Ministry Of Transport And Other Departments, It Is Estimated That The National Passenger Volume During The May Day Holiday Will Be 100 Million Person Times, With An Average Of 20 Million Person Times Per Day, A Decrease Of About 62% Compared With The Same Period In 2021.
Affected By The Epidemic, Passengers' Willingness To Travel Is Low, And The Demand For Long-distance Travel Is Suppressed. Is Such A Home Stay Industry Worth Adhering To? Tens Of Thousands Of Home Stay Operators Are Troubled By This Problem.
"The Store Will Be Closed For Two Days During May Day. I'm Going Out To Play." Xiaobei, The Boss Of An Inn In Hainan, Obviously Felt That The Orders This Year Were Much Less Than Those In The Previous Two Years. She Simply Closed The Store For A Few Days To Give Herself A Relaxing Time. For The Future Of The Industry, Beckham Still Holds An Optimistic Attitude.
The Sixth Step Is Slightly Pessimistic. "In The Ten Days In Late July Last Year, It Was Difficult To Find A Room In The Whole Lhasa Hotel. Most Passengers Chose To Drive By Themselves. At That Time, The National Highway 318 Was Full Of Cars Entering Tibet."
That Is, In Those Ten Days, The Income Of More Than A Dozen Guest Rooms In Six Steps Reached 100000, Not Counting The Sales Of Local Specialties, Stationery And Other Accessories. She Said That If It Were Not For The Epidemic In August, The Whole Tibetan Tourism Would Slow Down In August And September.
In The Face Of The Upcoming Three-month Peak Season Of June 7-8 This Year, Six Steps Actually Don't Dare To Have Too Much Hope. "Wait This Year. The Epidemic Policy Is Changing Rapidly, And No One Is Sure."
It Seems That The Home Stay Business Of "facing The Sea And Blooming Flowers In Spring" Is Not As Romantic As Imagined. At The Moment Of The Epidemic, Home Stay Practitioners Have The Opportunity To Rethink The Reality. How To Survive This Test Has Become The Ultimate Topic For Every Guest House Guest.
In Recent Years, The State Has Frequently Issued Relevant Policies To Support The Development Of Home Stay Industry, And Local Governments At All Levels Have Also Issued A Large Number Of Relevant Policies To Encourage The Development Of Local Home Stay Industry. The 14th Five Year Plan Also Proposes To Expand The Home Stay Economy And Other Characteristic Industries. In The Future, Creating Differentiated Competition Through Fine Operation May Be The New Development Direction Of The B & B Industry.
In The Post Epidemic Era, The B & B Market Has Ushered In A New Round Of Changes. Uncertainty Will Still Affect The Development Of The B & B Industry, But It Will Also Force The B & B Industry To Move Towards Standardization And Standardization.
(source Of The First Picture: The Picture Provided By The Interviewee)