Following the news that the ideal car was repudiated, Xiaopeng car, which is also the "top stream" of the new car making force, also followed Recently, # Xiaopeng automobile was exposed to destroy the topics of more than 20 fresh students # on the microblog hot search list. By the time of publishing, the topic had been read more than 170 million times
Photo source: Xiaopeng automobile
According to netizens' disclosure on the on-the-job social platform, a senior student in Guangzhou, Wang, obtained an offer from Xiaopeng Automotive Technology Co., Ltd. through school recruitment last year, and then signed an employment agreement with the company. However, in May this year, the company's recruiters said that due to business adjustment, they could not provide jobs and would compensate 5000 yuan as liquidated damages in accordance with the employment agreement. Since then, a number of netizens have voiced on the social platform. It is reported that there are more than 20 students who have been broken down like Wang.
In this regard, Xiaopeng automobile responded that due to the post adjustment and performance optimization of some departments, involving the adjustment of a small number of fresh graduates and relevant employees, it will continue to communicate and handle it properly.
However, for this year's fresh students with a severe employment situation, the 5000 yuan compensation is far from extinguishing their anger. Graduates from colleges and universities and majoring in high-tech cutting-edge technology were originally the group who did not worry about looking for a job. Unexpectedly, after holding the winning ticket and resting comfortably for half a year, they suddenly became a group of anxious employment "refugees".
A week ago, ideal automobile had just experienced a similar round of "accountability". Some netizens provided emails from ideal automobile campus recruitment to inform them that they would face offer termination. The reason is also the adjustment of business structure.
"The spring recruitment is over, and these students may not be able to find suitable jobs." Li Haiyan, a senior expert in human resources, said that this will have a great impact on the brands of students and employers.
"Tuyere" grabs crowds and retreats "optimization"
Now, looking back at the "man grabbing war" of the new forces of car making in September last year, it feels like a world away.
During the recruitment season of "golden nine silver ten" in 2021, the enthusiasm of Xiaomi automobile to dig people from various car enterprises has not subsided. The 2022 school recruitment conference of "Explorer plan" planned by Xiaopeng automobile brushed the screen in the form of micro variety.
At that time, Xiaopeng automobile HR was very kind in the eyes of fresh students. It introduced that "in order to create a more open and innovative office environment, Xiaopeng automobile, like many Internet companies in Silicon Valley, also built a slide in Guangzhou headquarters". It only takes a few seconds to slide from the third floor to the first floor. What a yearning place for college students who have just stepped out of the campus.
At that time, several "top class" new car making forces also competed for treatment. Xiaopeng automobile gave a pre tax salary of 12000 to 16000 yuan, starting with 13 salary and up to 15 salary; The year-end bonus of Weilai automobile is between 20000 and 50000 yuan, and all employees hold shares, including the new graduates.
The competition for fresh students is still so, and it can be seen from the poaching of key players in the industry. In the craziest stage, many related enterprises even let employees sign "non competition agreements" overnight.
However, among the people who received that wave of tuyere dividends, there has long been a voice of concern: the new forces of car making mostly rely on capital transfusion, and the enterprise is still far from profitability. Once the enthusiasm fades, who will pay the high premium salary?
The news of layoffs in big internet factories is heard one after another. Who could have thought that the recruitment boom of new forces of car making would retreat so quickly.
After the "fresh student breaking the contract" incident, ideal automobile and Xiaopeng automobile have successively acknowledged and responded.
Ideal automobile said that the breach of contract is true, mainly because of the recent business structure adjustment. The breach of contract mainly involves a small number of school recruited students who have not yet joined the job. At the same time, ideal gives two schemes: job transfer and termination compensation for students who have been terminated.
However, public information shows that the ideal job transfer scheme is only to provide job transfer interview, and whether it can really enter the post in the end is still unknown. For personnel without job transfer, it is ideal to give one month's salary compensation.
"The company's decision to recruit people in the past now allows weak employees to pay the bill. Although the company will pay compensation, these compensation can not bring psychological comfort. What you lose is not only a job, but also your expectations for the company." A fresh student who was "optimized" by the ideal said so.
In response, Xiaopeng automobile mentioned that with the rapid growth of intelligent automobile business, Xiaopeng automobile and ecological enterprises continue to increase talent and R & D investment. Since the beginning of 2021, more than 10000 new employees have been added, including about 1600 fresh graduates who have been employed and about 900 fresh graduates to be employed. They are expected to arrive in July this year. Recently, due to the post adjustment and performance optimization of some departments, the adjustment of a small number of fresh graduates and related employees has been involved.
Photo source: Xiaopeng automobile
More than half of May has passed, and this year's fresh students have missed the best time to find a new job. The anger of fresh students is understood by most people. After all, for them, what is lost by breaking the contract is not only valuable time, but also the time window. For example, the school recruitment that only fresh students can participate in has long ended. In other words, fresh students who have been re introduced to the market by ideal automobile, Xiaopeng automobile and other companies have little choice. "Graduation is imminent, the school recruitment channel of enterprises is closed, and the fresh students who have been broken can only find a new job in the highly competitive social recruitment." A microblog netizen said.
Source: pulse
The Internet is full of sympathy and comfort for this year's fresh students, which may also be one of the main reasons for the heated discussion on Weibo.
On May 13, six days before it was revealed that the fresh students broke the contract, Xiao Peng also sent a document to review the "Spring campus trip" under the official recruitment official account. Before that, he had entered South China University of technology, Jilin University, Wuhan Institute of technology and other universities, and said that "Xiao Peng automobile will enter more universities, and we are willing to go with you". A fresh student who was broken by ideal car said, "at last year's campus job fair, ideal car's HR told us that this is the first year of ideal car's school recruitment and will seriously train every successful candidate." Unexpectedly, the first lesson of good training is to accept the beating from the society.
Image source: ideal car
"It is true that the current employment environment is grim, and it is common for 'big factories' in big cities to adjust their expenses through layoffs. However, students who break the contract and have no social experience will have an adverse impact on the corporate reputation and brand image. Next time, if enterprises want to recruit in Colleges and universities, it is difficult to say that fresh students will not be prepared?" A university teacher believes that the products of Xiaopeng automobile (and ideal automobile) are mainly for young people, and the breach of contract will also damage the reputation of young people. I'm afraid this is a good account for Xiaopeng automobile (and ideal automobile).
The hidden danger of rapid expansion is becoming more and more obvious
The popularity of new energy vehicles, automatic driving, power batteries and other related industries in recent years is one of the main reasons for enterprises to burn money and rob people. With the decline of subsidies for new energy vehicles and the acceleration of internal integration in the industry, the problems caused by the previous rapid expansion have been exposed faster.
In the first quarter of this year, ideal car sales increased by 152.1% year-on-year, and total revenue increased by 167.5% year-on-year, reaching 9.56 billion yuan. At the same time, the gross profit margin of vehicles remained stable, reaching 22.4%, and realized the net cash inflow from operating activities for the eighth consecutive quarter, reaching RMB 1.83 billion.
The operating income of Xiaopeng automobile has also been growing rapidly in recent years. From 2018 to 2021, the total revenue of Xiaopeng automobile was 9.706 million yuan, 2.32 billion yuan, 5.84 billion yuan and 20.99 billion yuan respectively.
However, along with the increase in sales and revenue, there are also the operating costs of ideal car and Xiaopeng car after large-scale expansion.
According to the financial report of Xiaopeng automobile, by the end of 2021, the company had launched 772 brand overcharge stations across the country, covering 308 cities, and operated 357 sales stores across the country, covering 129 cities. Xiaopeng also plans to expand its international market and attack markets with high penetration of electric vehicles such as Europe. As for ideal automobile, as of March 31, ideal has 217 retail centers nationwide, covering 102 cities, and has operated 287 after-sales maintenance centers and ideal automobile authorized plate and spray centers in 211 cities.
At the same time, the number of ideal auto employees increased from 4181 at the end of 2020 to 11901 at the end of 2021. In 2018, the number of employees of ideal automobile was only 1593, an increase of more than seven times in three years. By the end of 2021, the number of employees of Xiaopeng automobile had exceeded 13900, and the number was still 5084 by the end of 2020.
The cost increase caused by the increase of personnel is also amazing. According to the financial report of ideal automobile, the total salary of employees in 2021 was 3.48 billion yuan, a year-on-year increase of 237%, and the per capita salary cost exceeded 290000 yuan. Behind the surge in Xiaopeng's car sales and revenue, it is also an unstoppable loss. From 2018 to 2021, Xiaopeng's operating losses were 1.7 billion yuan, 3.78 billion yuan, 4.29 billion yuan and 6.58 billion yuan respectively.
And this is only the tip of the iceberg of the whole new power industry of car making. Since 2022, the "chip shortage" has been unresolved, the price of battery raw materials has been rising, and the market consumption will has been reduced, which has begun to make the new forces of car making more and more weak.
So there is no lack of another voice on the Internet.
On May 21, a circle of friends of Ma Huateng came out on the Internet, quoting an article and saying that the description was too vivid: the way some netizens care about the economy is: enterprises can go bankrupt, but they can't lay off workers; Enterprises can go bankrupt, but they can't work overtime.
Below this circle of friends, many entrepreneurs resonated and "complained", including he Xiaopeng, founder of Xiaopeng automobile. Although this document has not been confirmed to be Ma Huateng himself, it has caused another round of heated discussion.
Having experienced job hopping from traditional automobile enterprises to new powerful enterprises in automobile manufacturing, At the same time, Lao Ding (pseudonym), who has also seen many "people grabbing wars" and "adjustment and optimization", seems to: "In the current environment, it is entirely understandable for enterprises to adjust their business due to strategic needs, cut down the R & D department or reduce the R & D team, and stop losses in time. However, it is obviously not reasonable to sign a tripartite employment agreement with college graduates and renege on the contract when they are about to enter the job. In the face of the complex market environment, enterprises should not only have risk awareness, but also make decisions Too casual. Only the "ambition" of expansion and the "conscience" of no social responsibility will greatly frustrate the reputation of new vehicle manufacturing enterprises and even the new energy vehicle industry. "