"Hello, KFC, there is no reachable duck", which can make the KFC clerk say this sentence to the customer as soon as he opens his mouth, which shows the popularity of reachable duck. "Magic" dance combined with retro music has captured the hearts of many people as soon as the reachable duck music box was launched recently. Obviously, it is the limit of International Children's Day, but many adults can't refuse this dancing duck.
Some even joked, "on International Children's Day, children want tablets, mobile phones and switches, while adults want Kentucky Fried Duck."
Publicity map released by KFC's official microblog.
Offline "duck" is hard to find
This "naive" duck is no stranger to many people. Public information shows that reachable duck is a kind of Baoke dream in the handheld game series "Baoke dream" issued by Nintendo company in Japan.
As a classic IP, this time KFC cooperated with baokemeng and selected it and another classic IP Pikachu to launch three super large toys of baokemeng, including reachable duck music box, Pikachu outing kettle and Pikachu music box.
According to KFC, the children's Day package has been on the market since May 21, 2022. The children's Day package includes one baokemeng super toy. 3 toys are distributed randomly, and the style of the day is subject to the actual supply of the restaurant. The package is limited to 2.21 million copies nationwide, and will only be sold out.
Although KFC had previously launched limited toys for reachable ducks, the popularity of reachable ducks singing and dancing was beyond imagination.
"Why is reachable duck so popular" has become a hot topic. Many netizens left a message: "why is it so difficult to have a reachable duck?" "I ran around all the stores and couldn't buy a duck." For a moment, a "duck" is hard to find.
On the 24th, Zhongxin finance and economics reporter consulted a number of KFC stores in Beijing. The clerks said that the reachable duck toys in the store had been sold out.
"Reachable duck was sold out on the 21st, and the other two models were sold out on the 24th." A clerk at a KFC store in Fengtai District, Beijing told reporters.
There are many "ducks" online
When physical stores can't buy reachable duck music boxes everywhere, many businesses are selling the toys on the e-commerce platform.
China news finance reporter noted that the online price is significantly higher than the package price of 59-109 yuan in physical stores. At present, the price of up to duck music box in some online stores has exceeded 200 yuan, not including meals.
At the same time, on the second-hand e-commerce platform, there are also many posts reselling KFC reachable duck music box. The resale price is concentrated between 60 yuan and 100 yuan, but there are also sellers with a price of hundreds of yuan or even thousands of yuan.
A staff member of KFC store told reporters, "there are fewer goods originally distributed by reachable duck, and he has not received replenishment information. It is estimated that there should be no more."
However, the reporter noted that on the second-hand e-commerce platform, some sellers showed a lot of stock in the pictures, some sellers also said they could wholesale, and even some sellers opened the pre-sale mode. This has also been questioned by consumers.
"Before June 1, the reachable ducks are gone. There are a lot of scalpers reselling reachable ducks." Many netizens commented on KFC's official microblog, and some even doubted whether there were internal staff reselling. "There were no stores in the city in less than two hours on the first day of sale in the fourth tier cities. How could there be no internal staff reselling." "When the activities on the second-hand platform didn't start, they sold a full set. Did they resell in advance?"
According to media reports such as surging news, KFC issued a statement on its app on the 24th: Recently, some consumers reported that KFC toys were sold at an increased price, which the company firmly did not support. This behavior is purely personal and has nothing to do with the company. The quantity of individual styles of toys is limited, and due to supply, logistics and other reasons, they are being urgently deployed. Please place an order through the official channel.
But as of press time, the reporter in Beijing did not see the above statement on KFC's official app.
In addition, according to the Beijing News, the relevant staff of KFC said that at present, the announcement of app can only be seen by app users in Shanghai. At present, the deployment scheme in the statement is only for Shanghai, and the deployment and replenishment scheme in other cities is unknown.
The phenomenon of "substituting for food" and "substituting for food" has made a comeback
As the three toys are distributed randomly and the set meal is limited to double meal or family bucket, some netizens said, "if you want to have a reachable duck, you have to eat a pile of KFC."
This has also derived the "substitute food" service. Zhongxin finance and economics reporter searches for "KFC on behalf of others" on social media, and there will be many comments on bidding for KFC on behalf of others. For example, "find a reachable duck and send it to me by ordinary mail at 70, and the package is for you to eat." "reachable duck on behalf of others, 109 yuan package, postage is required."
With the popularity of reachable duck music box, on the second-hand e-commerce platform, there are also lists of looking for generations to eat and succeeding generations to eat, with a price of more than 60 yuan.
Screenshot from a second-hand e-commerce platform.
This is not the first time KFC has provided "substitute food" service because of toys.
In January 2022, KFC launched KFC China 35th anniversary KFC x dimoo exclusive blind box. In order to collect a complete set of KFC blind boxes, some consumers do not hesitate to spend 10494 yuan to buy 106 sets of packages at one time, and some consumers buy "eating on behalf" services for "seeking children", that is, hire someone to buy and eat on behalf of the package to get the blind box.
Subsequently, this phenomenon was criticized by the China Consumer Association. "Selling limited edition blind boxes is to stimulate consumption by means of 'hunger marketing', which is easy to cause consumers to spend impulsively in order to obtain limited edition blind boxes, and cause unnecessary food waste due to excessive purchase."
At the same time, the China Consumer Association advocates consumers to jointly resist bad consumption behaviors such as blind consumption, impulsive consumption and excess consumption.