"The first stock of Internet leisure snacks" is destined to focus only on online? Recently, some netizens are on investor interaction platform "I found that the squirrel store in front of my house was closed. I saw that the company's public information was to optimize the store. Will we continue to strengthen the opening of the store after optimization?"
In this regard, the three squirrels replied on May 9, from the perspective of high-quality development, there were problems with the large-scale and extensive development model of stores in the past. Therefore, the company has comprehensively suspended store expansion and vigorously closed stores that do not meet the long-term positioning and poor performance. In the next step, it will focus on improving the profitability of single stores and focusing on the high-quality development of high-quality stores**
Last month, three squirrels released their annual financial reports for 2021 and the first quarter of 2022 According to the financial report, in 2021, the total number of closed stores of three squirrels "feeding stores" and squirrel alliance stores was 43 and 288 respectively, with a total number of closed stores of more than 300
According to the financial report, the main money making channels of the three squirrels are still online. In 2021, the operating revenue of the third-party e-commerce platform of the three squirrels was 6.479 billion yuan, accounting for 66.31% of the total revenue.
As the "first share of Internet leisure snacks", the market value of the three squirrels is up to more than 36 billion yuan. As of the latest closing, the three squirrels reported 21.64 yuan, with a total market value of 8.678 billion yuan, leaving only 24.1% of the highest market value. Some investors lamented that three squirrels fell into "one squirrel".
