Today, the reporter confirmed from the source that China Radio and television will hold a 5g brand launch activity "to the broad audience" on June 6, which will announce the start of section 192 reservation number selection in the pilot area. The first batch of pilot areas may be Beijing, Tianjin, Hubei, Zhejiang and Jiangsu. The launch of the number selection work means that the 5g business of China Radio and television has been put into commercial use.
China Radio and television will make a new appearance in the near future
June 6 is the third anniversary of China Radio and television's 5g license. Wuchunyong, an analyst of radio and television industry and editor in chief of fusion.com, told Shanghai Securities News, "the industry generally expects that the company will release 5g brand on this day's activities. The main reasons are as follows: the company has been fully prepared; there is no delay in expanding 5g business; radio and television 5g will bring a new 'play method', which will help promote consumption."
Multiple evidences show that the company is well prepared. At present, the mobile phone signals of China Radio and television can be found in Jiangsu, Zhejiang and other regions.
Photo source: communication people's Home Forum
On May 27, a picture of a 5g SIM card of China Radio and television was spread in the industry. The picture came from a netizen in Jingzhou, Hubei Province.
It can be seen from the picture that this 5g SIM card is exquisitely made. The background color of the card is blue and white, which is consistent with the trademark color tone of China Radio and television. The card shows key information such as "China Radio and television", "5g", "customer service telephone 100099", "wider and more exciting".
Photo source: communication people's Home Forum
On May 26, Hubei Radio and television revealed on the interactive platform that the deployment of the core network elements of radio and television 5g in Hubei region has been completed, the intra network voice and Internet business tests have been successful, the 10099 customer service number has been successfully launched, the 700MHz frequency clearing work has been orderly promoted, and the interconnection with other operators has been realized and is in the process of business tests, which has laid a solid foundation for the early release and operation of radio and television 5g in Hubei region. The first 5g users of radio and television must have some pretty number package policies.
The relevant person in charge of China Radio and television Tianjin company also confirmed on May 31 that "in the near future, China Radio and television will officially launch the brand release, and start 192 number release and other work in succession. China Radio and television will make an appearance with a new image, new products and services."
China Radio and television Tianjin Corporation
Start to cultivate "5g+" new business type
Wuchunyong said, "from what I know, it is unlikely that radio and television 5g will be fully released nationwide. The greater probability is that pilot provinces and cities will be selected to release numbers first according to local conditions. The first batch of pilot areas may include Beijing, Tianjin, Hubei, Zhejiang, Jiangsu, etc."
The reporter learned that in order to enlarge the value of 5g, some pilot areas are cultivating new business forms of "5g+"
On May 31, China Radio, film and television Tianjin Corporation announced that it and the Tianjin Organizing Committee of the 8th China International "Internet +" College Students' innovation and entrepreneurship competition jointly launched the "Internet +" College Students' innovation and entrepreneurship campus Partner Program ".
With the theme of "192 love and forge ahead", the activity takes the brand building and marketing of radio and television 5g, the application of radio and television 5g technology in various industries and future imagination as the guiding projects, and focuses on solutions. College students are invited to jointly explore the future of the integration of radio and television 5g in multiple fields.
The relevant person in charge of Tianjin company said that the campus partner plan will not only help students pursue their dreams, but also draw the development power of radio and television 5g from the most innovative and entrepreneurial college students.
Bu Rixin, general manager of chuangdao investment consulting, believes that the large-scale development of radio and television 5g business needs disruptive value applications. Radio and television enterprises have their unique resources and flexibility. They can integrate with 5g to promote the emergence of landmark applications, drive the maturity of 5g VR, AR, cloud games, industrial Internet and other applications, and widely penetrate into education, medical care, HD video, intelligent vehicles and other fields.
Listed companies actively explore new space with a scale of 100 billion yuan
Anxin Securities believes that China Radio and television will enter the communication market with three advantages. First, the unique positioning and attributes of China Radio and television mean more national policy support and wider business extension space; Second, China Radio and television has the right to use the 700MHz frequency band; Third, 5g NR broadcasting business may become a competitive business for China Radio and television to develop 5g.
Anxin securities estimates that fundamental changes have taken place in the fundamentals of the radio and television industry under the background of the continuous promotion of the 5g construction of radio and television and the smart radio and television business. It is estimated that after the scale of the new business, the new business income of listed companies will account for more than half in the next five years. Among them, the 5g personal communication business of radio and television will gradually occupy the market share, and it is expected that it will bring a revenue increase of 100 billion yuan in five years.
At present, many radio and television companies are actively preparing to meet the new opportunities brought by 5g.
Huashu media said that the company will actively embrace 5g with its ecological partners in ultra-high definition, integrated media, smart radio and television, focusing on building the characteristic application of 5g in radio and television.
In its annual report, the radio and television network said that it was carrying out the pilot work of radio and television 5gtob in an orderly manner. It had carried out the application research of 5g vertical industry in multiple industries and scenarios such as power, coal mine and chemical industry, and carried out the pilot work of radio and television 5gtob and network testing.
Guangxi Radio and television said that in 2022, it will vigorously develop 5g+8k ultra-high definition, immersive video, vr/ar/mr virtual reality and other high-tech video services to further create the quality advantage of HD content.