The latest annual survey report of setapp on MAC developers shows that application discovery is a major problem, but more than half of them plan to launch a new MacOS application in 2022. In the sixth annual survey, setapp asked developers about distribution, apple silicon and the war in setapp's homeland Ukraine.
According to 354 respondents from 37 countries in May, 2022, application discovery is the biggest challenge faced by 57% of developers. Once heard of the application, getting users is the main problem for 52% of people, while 51% of developers struggle most in marketing.
In the fourth and fifth place, 27% said that their problem was the lack of regular income, such as subscriptions, and 22% said that overall monetization was a challenge.
About subscription, 26% of people are currently using it, and 31% said they would consider using it. About 11% said they had given up the subscription model, while a total of 23% thought they would not consider it, or certainly not.
29% only publish apps through the MAC app store, and 29% don't use [Apple] at all( https://apple.pvxt.net/c/1251234/435400/7639?u=https%3A%2F%2Fwww.apple.com%2Fcn%2Fmusic%2F ) The store. However, 42% said they used both.
In terms of development work itself, 63% of MAC application developers are using apple silicon for their work. But 71% of people have released the M1 optimized version of their application.
Headquartered in Ukraine, setapp was directly affected by the war with Russia. Setapp also conducted an investigation on the situation among developers around the world. "Almost 70% of the respondents felt some of the impact of the Russian invasion of Ukraine," the company said. "9% of them were significantly or seriously affected."
Setapp also said, "68% of people... Would rather or fully support using product features or creating new features to help Ukrainians". In addition, 53% of developers "would rather or fully support their colleagues to stop using frameworks and applications from Russia.
See the full report for a more detailed breakdown of developers and survey methods:
https://cdn.setapp.com/blog/images/Mac%20_Developer%20_Survey_2022.pdf