The May Day holiday is over. People who love the outdoors can only say goodbye to camping activities for the time being. The vacation mode of "otaku men" and "otaku women" can be divided into working days or holidays. After all, their resort is not a beautiful lawn, but a "cloud nightclub" in a small mobile phone.
Blurred and flickering lights, strong rhythm music, men and women shaking their bodies are released for a moment. This is the traditional disco club in the impression of ordinary people, while in the live broadcast room of "cloud club", there are only full screen cartoon images and crowded bullet screens. Since the beginning of this year, more and more "cloud nightclubs" have "opened successfully" on the live broadcasting platform. How virtual and real is this booming scene?
Netizens' Avatar expression is wrapped in "cloud nightclub" disco
In the field of "cloud nightclub", even if more and more new anchors and live studios appear, the status of "Xiugou nightclub" is still difficult to shake. "Xiugou" is the homonym of the dog. Netizens entering this live broadcast room incarnate the appearance of the dog cheems in the online popular expression bag, move on the dance floor with the strong music, and communicate with other online users through the bullet screen. A month ago, the "Xiugou nightclub" active in station B came to the first show of tiger teeth, which was also a great success and attracted a considerable number of netizens. Since then, more and more "cloud nightclubs" have begun to emerge, and the image design of users has also changed. The dog cheems is no longer the only protagonist, and the playing methods are more and more diverse. The virtual image is no longer the only choice of "cloud disco".
The reporter observed that there are three main forms of "cloud jumping" at present. One is "Xiugou nightclub", which creates a virtual image and real-time interactive disco. This kind of cloud nightclub mainly focuses on scene design and virtual image design, but it is basically not divorced from the combination of real nightclub scene and online popular elements.
The second is the bullet screen disco. What is broadcast in the live broadcast room is the scene of the music festival in the real world. Netizens communicate through the bullet screen, and the anchor controls the discussion direction of the real-time bullet screen. The most classic of this type of cloud disco is the live video of tuidmusic live music festival ultra on the evening of March 29 this year. The production of this wonderful disco was a mixed blessing. It was originally a grand event for ordinary music fans to enjoy music, but the audience in Shanghai exchanged their experience of buying vegetables in the barrage, and the anchor DJ simply joined in, saying "buy some vegetables, are you ready?" It directly ignited the enthusiasm of netizens across the country to "play the stem". No matter how high the music scene was, it was just the background board of the barrage carnival. Finally, the live broadcast was watched by nearly 600000 viewers.
The third is the real DJ real disc playing school, which should be regarded as an extension of the traditional live music anchor type. Traditional live music anchors attract visitors in the form of singing or talent performance. They also enhance the interaction between live broadcasts by connecting with other anchors and fans. Fans can also interact and chat with the anchor through a bullet screen. DJ anchor of "cloud nightclub" is similar to this, but their talent performance content is "playing disc". The real-time interaction with fans and the difference between Lianmai and traditional music anchor are not very big.
The real nightclub is also in yuntiaodi. Have you made money
In the era of "cloud", we can work online, take classes online, watch plays online, listen to music and visit parks online... It's not uncommon to jump online. In fact, long before "Xiugou nightclub" tried to make netizens interact and broadcast disco live through virtual image, the real nightclub was already testing the water of "cloud disco".
At the beginning of February, 2020, Shanghai taxx bar started live broadcasting for the first time in Tiktok, and received more than 7 million sound waves that night, ranking the top of the list. Soon, more and more nightclubs joined the cloud disco industry, but the brilliance of taxx has not been engraved.
For real nightclubs, "cloud jumping" is more like an expedient. On the one hand, for viewers, even if there is a real-time bullet screen, there is no sense of immersion and real interaction; On the other hand, for "cloud nightclub", the income of most live studios mainly comes from gifts, and this income is not stable.