It was reported on June 6 that according to the data of canalys, the global true wireless headset (TWS) market grew by 17% in the first quarter of 2022, reaching 68.2 million units. The top three brands of are apple, Xiaomi and Samsung respectively. It is worth mentioning that only apple has achieved growth among the top three TWS earphone manufacturers** According to the data, since the third time in 2021, TWS earphones have been the only device category to achieve growth, leading the overall growth of 4% of global personal intelligent audio devices.
It is reported that Apple Shipments of TWS earphones increased by 14%, and airpods products increased by 3% to 19.3 million, while beats by DRE, an audio equipment brand under Apple, grew more significantly, with a growth rate of 553% to 2.4 million.
In addition, the average selling price (ASP) of the top five TWS earphone manufacturers showed a downward trend, from $153 in the first quarter of 2021 to $144 in the first quarter of 2022**
Canalys research analyst said: "companies such as Skullcandy, Edifier and JBL have increased their investment and expanded their market scale in the market segment where the unit price of products is less than $50, which has led to the decline of ASP to a certain extent.
Since the launch of Apple's airpods and the cancellation of the 3.5mm earphone jack by mobile phone manufacturers, many brands of real wireless bluetooth earphones have emerged in the market. Wireless earphones have become the most popular smart audio devices and even fashion pieces.
