Tiktok is already one of the fastest-growing social media platforms in the world. Its viewing time in specific markets even exceeds youtube, with more than 1 billion active users per month According to Reuters, tiktok is investing in HTML5 games and has started testing
Image from tiktok
Tiktok's game strategy may not be just web-based games. It seems that tiktok is also developing the function of live mobile game, so that creators can better attract fans during live broadcast.
According to Reuters, tiktok plans to learn from the parent company's byte beat game suite and start with a small game with simple mechanism and short game time. It says tests have begun in Vietnam. However, techcrunch contacted tiktok and got a response that it was not accurate, saying that Vietnam game testing was not what it was currently doing.
The entry of social video applications into HTML5 games is well known because tiktok announced plans to work with Zynga last year. The two companies jointly launched the HTML5 game disco loco 3D exclusively on tiktok.
At that time, tiktok confirmed that it was already discussing similar deals with other game manufacturers, indicating that greater game expansion had not yet arrived. Tiktok said that so far, it has no new partners to name in this regard.
Prior to the Zynga deal, tiktok also launched its own game garden of good, which was established in cooperation with the non-profit organization Feeding America to focus on charitable fund-raising. This feels more like an experiment to see if tiktok users can play in app games.