Marvel's president revealed that Xbox had refused to develop Marvel licensed games. Soon after, marvel reached an agreement with Sony to develop Marvel spider man (PS4). According to an excerpt from Steven l Kent's book "the ultimate history of video games" (Volume II) launched in 2001, Jay ong, vice president of Marvel games, explained how the company had shortened the transaction time before moving video in order to better cooperate. Then ong went to Microsoft and Sony to see if they were interested in an exclusive cooperation.
According to ong, Microsoft's strategy at that time was to focus on its own IP, so they decided to give up the proposal.
However, Sony's attitude is more positive.
"In August 2014, I sat down with Adam Boyes and John Drake, two executives of the third party of Playstation, in the conference room of Burbank. I said at that time that we had a dream that we thought we could beat Batman: Arkham and adapt at least one or more games to your platform."
Sony responded by developing a 3A PS exclusive spider man game and giving the project to insomniac. At that time, the studio was still independent. Although it was not acquired by Sony, it was regarded as a very important partner of Sony.
We also saw the final result. Marvel spider man was a great success, selling more than 20 million sets, and marvel spider man: miles, a derivative, sold more than 6.5 million sets.
At present, insomniac is developing Marvel Spider Man 2, marvel Wolverine and another multiplayer game IP, which is also said to be Marvel game.