At Google's I / O Developers Conference, the company announced that it would open its second physical store in Williamsburg, Brooklyn The company said the new store was its first "community store" and would provide shoppers with a first-hand experience similar to the first physical retail store opened in Chelsea, Manhattan last year.
It is reported that the new Williamsburg store, located at 134 Sixth Street, will be open to the public on June 16.
Customers can try Google's hardware products in the store, such as pixel 6 Pro or nest audio. The store also has an area with sofas where shoppers can simulate using specific Google products at home. The area will also be used for local events and seminars.
Like Google's flagship store, customers can also visit Grab & amp; Go find products on the wall or pick up their pre ordered products online. There is also a here to help desk, where customers can directly get the support of pixel mobile phone maintenance and other aspects from Google experts.
The store will also have interactive displays - designed to show how Google's hardware and services work together. For example, users can explore the Google fi mobile phone plan and find their favorite pixel colors.
In addition, the shop also has installation works by Brooklyn artist olalekan jeyifous. It is reported that the artist's works of art explore the relationship between architecture, community and environment. Google will use its Williamsburg store to host local events to celebrate Brooklyn, such as a guided walk where users can try the pixel camera function.
Although Google has been exploring stores for some time and trying flash stores, the company seems to be taking its brand's retail experience seriously through this second location. These retail outlets also appear to be part of the company's larger hardware drive.