According to the [2021 annual advertising safety report] released on Wednesday( https://services.google.com/fh/files/blogs/google_ads_safety_report_2021.pdf ) , Google removed a total of 3.4 billion ads, restricted more than 5.7 billion ads, and disabled more than 5.6 million advertiser accounts In a blog post, Scott Spencer, vice president in charge of product management, advertising privacy and security, said that Google strengthened its law enforcement strategy last year.
In addition to updating the policies of enterprises and publishers, the technology giant has also implemented a new three strike rule to solve the problems of deception, inappropriate content and dangerous products. Repeated violators will be punished, and the third blow will lead to account deactivation.
Of the more than 3 billion advertisements deleted, more than 650 million were deleted due to the abuse of advertising networks, while more than 280 million violated the provisions on adult content. Other reasons for deletion are related to trademarks, gambling, alcohol, health care and false statements. Google has also prevented inappropriate advertising from appearing on nearly 2 billion publisher pages, and more than 600000 individual publisher websites have received law enforcement action.
The news came after the company announced an update to its online security measures, through which people can ask to delete their personal information from search engines. Users can now ask Google to delete medical records, personal contact information and other identifiable details.
Responsible editor: study875