In India, the company's largest user market, Google has banned enterprises from using RCS for publicity, because it is reported that some companies' spam is rampant, which is a setback for the company to hope to become the future standard of SMS. RCS is a standard formed by the collective efforts of some industry participants, adding color to the traditional SMS with modern functions such as richer text and end-to-end encryption.
In recent years, Google, Samsung and other companies including telecom operators have launched RCS support to hundreds of millions of users around the world. Google said last month that RCS information transmission in the information application of Android system has accumulated more than 500million monthly active users.
At the developer conference last month, the company also urged "every mobile operating system" (for Apple The purpose of RCS support is to help enterprises reach users in more interactive ways.
However, the problem is that dozens of Indian enterprises, including top banks and other lending companies, have been abusing this function by sending unsolicited promotional materials to the phone numbers of any individual they can find in India.
Last month, some users began to complain about this problem on twitter. It seems that their information has been passed to Google.
In a statement, Google admitted that "some companies are abusing our anti spam policy to send promotional messages to users in India". As a result, Google said it was disabling the feature because it "worked with the industry to improve the user experience".