On May 7, four departments including the central civilization office, the Ministry of culture and tourism, the State Administration of radio and television and the state Internet Information Office issued the "opinions on standardizing online live reward and strengthening the protection of minors", prohibiting minors from participating in live reward The opinions requires that the website platform should adhere to the principle of being most beneficial to minors, strictly implement the requirements of the real name system, and prohibit providing minors with cash recharge, "gift" purchase, online payment and other reward services.
The four departments worked together to reaffirm and strictly enforce the regulatory red line of "prohibiting minors from participating in live broadcasting and reward", so as to support a clear sky of the Internet for minors and prevent children from losing themselves in the noise of the live broadcasting room.
In fact, as early as 2020, the supreme law made it clear in the relevant judicial interpretation that the court should support the return of reward expenses for minors. In February 2021, many departments also issued the guidance on strengthening the standardized management of webcast, requiring that no recharge and reward services should be provided to minors. However, news like "bear children reward anchor 120000" and "16-year-old girls reward anchor, 550000 families should squander" still appear frequently. Behind this are minors who have been taken astray or even misguided, and families who have been hurt. This also shows that the relevant provisions have not been effectively implemented. Some platforms do not pay attention to the protection of minors, do not take it seriously, and even take chances. The "side door" and "rear window" are still unimpeded.
This "opinion" is targeted and puts forward precise technical restrictions. The opinions pointed out that the list and "gifts" are important functional applications to attract teenagers to "onlookers" and interact. The website platform shall cancel the reward list within one month after the release of the opinions, prohibit ranking, drainage and recommendation of network anchors based on the reward amount, and prohibit ranking users based on the reward amount. Minors are not yet mature. When they see the "list" and "ranking", they may be induced to squander their parents' hard-earned money just to make a head ranking. In other words, the interaction between the anchor's little brother and sister Canceling the "reward list" will not only eliminate the atmosphere of comparison in the live broadcasting room, but also make minors not obsessed with the abnormal values of "money first" and "getting rich by taking shortcuts". They will not lose their "pockets" but also their minds
In order to attract fans to pay for rewards, some platforms deliberately set up "PK punishment". The anchor of the winning side can punish the anchor of the losing side according to the so-called "rules". The punishment methods include pricking the corners of the eyes with needles and eating salt. There is no bottom line for frequent tricks. The opinions specifically stipulates that the platform shall not set up a "PK punishment" link, and shall not provide technical implementation methods for "PK punishment", so as to avoid inducing and misleading minors.
The prohibition of minors from participating in live broadcasting and reward needs to be solved in terms of technical means, and all platforms need to clarify right and wrong in terms of enterprise values. All platforms should deeply understand the extreme importance and urgency of standardizing webcast from the perspective of "what kind of future people to shape"; The principle of "most beneficial to minors" should be implemented in the development and application of Internet products.
To make the prohibition of reward for minors come to reality, we should not only block the "side door" by means of coercion, but also strengthen value guidance and ideological education, improve the "immunity" of minors to the bad atmosphere of webcast, and put a double-layer "protective cover" of laws, regulations and awareness on minors' network health.