Many netizens believe that there are only two kinds of drinks in the world, one is Coca Cola and the other is others. As a high sugar carbonated beverage, Coca Cola is not the first health drink, but it can still be popular all over the world for more than a century, which can prove its excellence. On May 8, it was reported that Coca Cola's share price recently hit an all-time high, its right recovery price has increased by an amazing 500000 times in the past 100 years, which explains the compound interest power of "good business"**
Coca Cola's business model has the following five characteristics: first, it locks customers with strong product power and brand power, and makes it difficult for customers to change their consumption habits; Second, it can adapt to inflation, and the price increase will not weaken the market share; Third, small cost and large business. The expansion of sales scale does not require too much additional capital investment; Fourth, enterprises that rely little on management and can operate "one hamburger"; Fifth, global enterprises continue to expand globally.
The latest stock price data show that the current share price of Coca Cola is $64.74, the total market value is $280.7 billion, and the P / E ratio is 27.11.
Some time ago, musk, the world's richest man and CEO of Tesla, also said on twitter that he would buy Coca Cola next, which also aroused heated discussion among netizens.
But then musk responded that shouting to buy Coca Cola was just a mouthful, and judging from the market value, musk could not justify buying Coca Cola.
At present, Coca Cola has a market value of US $284.2 billion, * * musk is the richest man in the world, but its value is about US $260 billion. In other words, musk can't afford Coca Cola only by his own wealth**