"When it rains and grain in ear, all the fields are transplanting seedlings. Every family has beautiful wheat and rice, and every place has long Lingge." On June 6, the 9th of the 24 solar terms, "grain in ear". On this special day of harvesting beauty and sowing hope, the press conference of the "to the vast, extremely audio-visual" series brand and advertising language of China Radio and television was held in Beijing.
At the event, the high-profile logo of China's Radio and television brand was upgraded. It is reported that the circular logo not only represents the "center of the circle strategy", but also symbolizes the unified operation and management of the national one network of China Radio and television, as well as the official launch of the global vision strategic layout. The lines on the graph represent the "signal column" in communication technology, and the signal full lattice means to embrace and connect the world with both hands. In terms of color selection, the overall vision is based on the blue of science and technology, which reflects the attributes of science and technology. In addition, the red and green lines show the red gene and safety characteristics of radio and television. The three color fusion is the three primary colors of television, which is very radio and television style.
The meaning of its theme slogan "to the great audience" is also rich in connotation. "To be broad" comes from "to be broad but to be subtle, to be extremely wise and to be moderate" in the book of rites · the golden mean, which extends the multiple meanings of connection, infinity, diversity and continuity; The "extreme audio-visual" comes from the "extreme audio-visual entertainment" in the preface to the Lanting anthology. China Radio and television hopes to make users feel the joy of audio-visual entertainment.
At the same time, on the same day, the 5g business brand of China Radio and television, the fixed migration integration business brand of China Radio and television, "radio and television smart home" and relevant advertising language were also officially released.
The business brand of "radio and television 5g" focuses on red and is positioned on the party media and government network. As we all know, red itself represents warmth, warmth and vitality. China Radio and television will strive to build a 5g new brand with temperature, culture and feelings to serve the people. Among them, "wider and more exciting" as its slogan fully reflects the original intention and ambition of China Radio and television 5g - based on the present, helping hundreds of millions of customers achieve a wonderful life.
Based on the service concept of family affection, wisdom and benefits, China Radio and television has designated the fixed migration integration business brand as "radio and television smart home". It is conceivable that radio and television will focus on "smart home" and continue to establish its own brand. It is understood that the "radio and television smart home" featured service will provide featured content and application services suitable for family scenes, enrich family entertainment life from massive video content such as film and television entertainment, children's education, health preservation and sports events, and achieve low-carbon, intelligent, healthy, comfortable and sustainable development with the support of new generation information technologies such as the Internet of things, cloud computing, mobile Internet and big data A safe and happy family lifestyle. The slogan of "smart life, choose radio and television" is simple and easy to remember, which carries the yearning of radio and television to provide people with a better life.
Through video connection, many flagship business halls of provincial networks have been replaced with new brands. At the same time, the reservation number selection of No. 192 for friendly users nationwide was officially launched.
Songqizhu, Secretary of the Party committee and chairman of China Radio and television, delivered a passionate speech. He mentioned that striving for a new journey and undertaking a new mission requires reshaping a new brand and establishing a new image. This is an important measure for modern enterprises to carry out marketing; It is an important carrier to convey ideas and communicate feelings to the majority of users; It is an inevitable choice to build differentiated competitive advantage in the complex market environment. "The brand logos and advertising slogans of China Radio and television, radio and television 5g and radio and television Huijia released this time are the three most important brands in the brand system of China Radio and television. They profoundly answer the fundamental question of who I am, where I come from and where I go. They fully express China Radio and television's grasp of the times, its understanding of the market, its understanding of products, its focus on services and its pursuit of value."
On June 6, 2019, the Ministry of industry and information technology issued 5g commercial license for China Radio and television. Over the past three years, as a comprehensive cultural information service provider and basic telecommunications service operator that promotes the high-quality innovative development of radio and television and serves the digital life of the broad masses of the people, China Radio and television has been actively planning and promoting the implementation of "the national cable television network integration and the integrated development of radio and television 5g construction". Substantive news about the construction and application of radio and television 5g has been coming frequently. The announcement of the brand and the theme slogan will undoubtedly provide beneficial support for the 5g operation of China Radio and television, and help to transmit and strengthen the core values of the brand itself.
From the analysis of public information, it is obvious that the long-awaited commercial 5g of China Radio and television has entered the final sprint stage. To the vast, extremely audio-visual; Hui life, choose radio and television. China Radio and television, worth looking forward to.