Global smartphone shipments fell 11% year-on-year due to adverse economic conditions and seasonal demand downturn in the first quarter of 2022. Suppliers improved their product portfolio in 2022, and Samsung led the market with 24% market share, up from 19% in the fourth quarter of 2021. Due to the growing demand for its iphone13 series, apple ranked second, and its performance grew steadily in the first quarter.
Due to the excellent performance of Hongmi Note Series, Xiaomi remained in third place. Oppo (including one plus) and vivo ranked in the top five with 10% and 8% shares respectively.
"Despite the imminent uncertainty in the global market, leading suppliers are accelerating growth by expanding their device portfolio in 2022," said sanyam chaurasia, analyst at canalys( https://apple.pvxt.net/c/1251234/435400/7639?u=https%3A%2F%2Fwww.apple.com%2Fcn%2Fiphone%2F ) The 13 series continues to capture consumer demand, but the new iPhone se launched in March is becoming Apple Important mid tier sales drivers. It offers upgraded chipsets and improved battery performance at a price similar to its predecessor, and increases 5g connectivity required by operator channels. At the same time, Samsung increased the production of its popular A-Series to compete fiercely in the middle and low-end market, and updated its 2022 product portfolio, including its flagship Galaxy S22 series. Although Chinese suppliers still face supply constraints in the low-end market, their global expansion is being hampered by the slowdown in their domestic market. "
Nicole Peng, vice president of mobile business at canalys, said: "the global smartphone market was dragged down by an unstable business environment in the first quarter, reinforcing the traditional seasonal weakness in demand. Suppliers must enable themselves to respond quickly to emerging opportunities and risks while focusing on their long-term strategic plans."
