On the morning of May 20, apple issued an open letter today, promising to improve the functions of Final Cut Pro film and television post software according to the needs of professional users and continue to promote this product. This is actually a follow-up to an incident in April this year. In late April, a group of video editors wrote an open letter to Apple CEO cook, accusing apple of making final cut pro lag behind similar editing tools, and asked the company to make greater efforts to promote the sub software as a professional film / TV production application.
Today, apple responded publicly. "At Apple, the creative community has always been very important to us," the letter said, promising to address "your requirements for important features". Apple also said it was adding new product training, expanding seminars and establishing an expert advisory group.
Final cut is a post video software developed by apple. In 2000, it dominated independent and professional film production. Apple made a major revision to the final cut pro x version in 2011, but it was criticized a lot.
The new version has improved the art level in many aspects, but it has also changed from a professional software in the industry to a product more suitable for ordinary users. Professional users roast that it "can not be used for professional work". Competitive products like avid and Adobe Premiere took advantage of Apple's mistakes and won back a lot of market share.
Nevertheless, apple is committed to final cut pro X and quickly made a series of functional updates to the early criticism. As far as the reputation of Final Cut Pro in Hollywood is still a little depressed, but its penetration rate in the independent video production market (such as YouTube) is much higher.
The April letter addressed the adoption of final editing in Hollywood film production. The letter complained that Apple's application and other production workflow tools can not work well together. Although some basic functions have been solved, Apple has not done enough to restore the reputation of Final Cut Pro X in the professional field. Many editors who want to use final cut are not allowed because they cannot obtain the approval of the producer and director. (this is mainly a matter of industry standards and workflow dominance)
Apple's feedback is a positive signal, and the establishment of an industry expert group may help to provide suggestions for the future development of the software to keep pace with the needs of users.