Amazon Also Wants To Enter AR, VR And XR? This Is Not, From Its Recruitment Information Has Shown Clues. "As A Senior Product Manager, You Will Develop A Magical And Useful Consumer Product." Amazon Recruitment Information Wrote. Amazon Didn't Tell Us What This "magical Consumer Product" Was, But The Sharp Eyed Media Quickly Caught That His Recruitment Information Was Written As Follows:
What Is "magical Consumer Product"
"You Will Develop An Advanced XR Research Concept Into A Magical And Useful New World Consumer Product."
It Doesn't. It Clearly Says "XR" To Expand Reality.
However, For Some Reason, Amazon Revised The Wording Of The Recruitment.
But It's Still The Same Thing.
Applicants Are Told To Have Experience In Building Deep Technology Products, "such As Artificial Intelligence / Machine Learning, Robotics, Games".
This Senior Product Manager Should Be Good At Using Advanced Sensing, Display And Machine Learning Technologies.
Technical Director Kharis O'Connell
The New R & D Team Set Up By Amazon Is Headed By Kharis O'Connell, Who Previously Worked At Google.
Kharis O'Connell, Who Studied At YoVille College In The UK, Founded Human In 2014 And Served As CEO.
Connell Served As Senior Director Of Products And UX In Meta View From 2017 To 2018.
Since Then, He Worked On Google Ar For Three Years Until He Joined Amazon In April Last Year.
Earlier, In An Interview On "the Future Of Sport In User Experience Design", Kharis O'Connell Believed That Sport Is A Natural Way To Interact With Things.
This Kind Of Movement Is The Reason Why VR And Ar Are Exciting.
With The Transition From Desktop And Mobile Applications To Distributed Computing Of Wearable Devices And The Internet Of Things, The Interaction Mode Has Changed.
"That Way, We Don't Have To Hunch Over These Screens, Stare At Flat Screens And Poke Flat Buttons," Kharis O'Connell Said
All The Way Attempt In The Field Of Intelligent Terminal
In Fact, Amazon's Virtual Reality Is Not Just Beginning. Amazon's Smart Glasses Are Called Echo Frames, But The Product Currently Has No Visual Components.
About 10 Years Ago, Amazon Applied For Some Patents For Its Smart Glasses, As Shown In The Figure Below.
Patents Submitted By Amazon In 2013
At This Time, Amazon Also Submitted A Number Of Patents Related To Ar.
Among Them, There Is A Ceiling Projector, Which Can Project Images On Tables, Walls And Other Surfaces.
Patents Filed By Amazon In 2012
Due To The Limitation Of Projection Technology, This Work Faced Development Challenges Later.
Then, In 2019, Echo Frames Appeared, With Tiny Speakers And Microphones Embedded In The Mirror Legs, Which Can Listen To Music And Direct The Intelligent Assistant Alexa. It Costs $249 And Is Equipped With Basic Plastic Lenses Or Prescription Lenses.
In Terms Of Technical Components, There Is A Microphone, Power Button And Several Volume Buttons Under The Right Pole - As Well As A Magnetic Pogo Pin Receiver For Charging.
Each Stem Has Two Small Holes Near The Ear For Audio. There Is Also A Touch Sensor On The Side Of The Right Pole, Which Can Detect Interactive Events Such As Hand Clicking And Sliding.
In Fact, Amazon's Smart Glasses Carry The Gene Of Online Shopping, And Its Application Starts From AR Shopping.
Before The Launch Of Smart Glasses Hardware, That Is, In 2017, Amazon Launched A Simpler Ar Shopping Version For The First Time, Called Ar View.
Then In 2020, Amazon Launched A New Augmented Reality Shopping Tool Room Decorator.
This Function Is Applicable To Thousands Of Furniture Products On Amazon. The Products In AR View Are Displayed In Appropriate Scale And High Definition.
This Product Also Allows Users To Visualize Household Products When They Are Not In The Room.
Amazon Said That The New Ar Project Was Built By The Visual Search Team In Cooperation With The Furniture Team That Built Showroom And Used Apple Arkit For Some AR Technology Integration.
In September 2021, Amazon Released Amazon Glow, Which Is Called Children's Interactive Video Chat Device.
This Product Is Suitable For Children Aged 3-9. It Aims To Connect Children With Distant Families In A Unique Dual Screen Way.
One Built-in Screen Is Used For The Face Of Remote Callers, And The Other Acts As A Large Touch Screen For Games And Books Through A Less Obvious Projector.
Glow's Projector Creates A 19 Inch Touch Sensitive Space Where Children Can Enjoy Hands-on Activities, While Adults Can Use Their Own Tablets Or Smart Phones( ?site_id=242986&euid=&t=https://shouji.jd.com/ ) Join.
When You Turn A Page A Thousand Miles Away, The Child's Page Also Turns.
Although Amazon Has A Somewhat Wait-and-see Attitude In AR And VR Hardware, It Is Obvious That It Has Recently Increased Its Horsepower Through Talent Recruitment And Other Means.