Tianyancha app shows that on June 8, Beijing Qianyue culture media Co., Ltd. was established, with the legal representative chenglilong and a registered capital of 1million yuan. Its business scope includes Internet sales; Personal internet live broadcasting service; Food sales; Production and operation of radio and television programs; Performance broker, etc.
The equity penetration chart shows that the company is indirectly wholly owned by Qianxun (Hangzhou) Holding Co., Ltd. It is worth mentioning that Weiya's husband donghaifeng is the ultimate beneficiary of the company.
On December 20, 2021, Weiya was fined 1.341 billion yuan for tax evasion.
Later, Weiya issued a letter of apology, saying: "I fully accept the relevant punishment decisions made by the tax authorities according to law, and will actively raise funds to complete the supplementary payment of taxes, late fees and fines within the specified time“
Dong Haifeng, Weiya's husband, also sent an apology saying that Weiya had been punished for tax problems. As Weiya's husband, he was guilty of making a big mistake in the most basic obligation of taxation.
Donghaifeng mentioned in his letter of apology that he knew that he was not professional in taxation, so he hired the so-called professional institutions to help with tax planning and compliance, but later found that there were problems in these so-called legal and compliant tax planning. After the more professional financial team arrived at the post, they found that there was a great risk in tax planning, so since November, 2020, they have terminated the so-called tax planning and planning, paid Weiya's relevant taxes in full at the 45% personal income tax rate, and took the initiative to pay the relevant non-compliance taxes before that.
Now, the past is fading away, and the relevant personnel of Weiya began to make continuous efforts to try to reproduce the past glory.
In February this year, a new live account "bee surprise club", which was composed of Weiya's live room, was born, and the first live broadcast was conducted on Taobao. It is understood that five of the six anchors of the "bee surprise club" have been "old people" who have been out of the country for many years. Perhaps it is precisely because of this relationship that the traffic in the live room of this team is not as low as that of other ordinary teams. Its first live broadcast was watched by 1.12 million, with a rise of more than 260000 fans. Two days later, the viewing volume in the live room soared to 4.3623 million, and the total number of fans reached 715000.
On May 7, "Qi'er", the co broadcaster next to Weiya, started the first show of live broadcast with goods in Tiktok as the anchor. "Weiya disappeared and helped the broadcaster get on top" again attracted attention. According to relevant data, at first, Qi'er broadcast live for three nights and six times in Tiktok, with a total of 129 products on the shelves and a total sales volume of about 37.8 million; The total number of viewers was about 17million, with a peak of 98000 for a single show and 570000 for live broadcast.
From "old man" to "help broadcasting", step by step, it was finally Weiya's turn to "end in person".