One month before the annual "618" e-commerce promotion, tmall, jd.com and other major platforms have started preparations for the activity The first day of cat search this afternoon attracted great attention
According to the exposed rule pictures, the discount method of tmall has changed this year, from the previous cross store discount of 200-30 yuan to 300-50 yuan, the discount figure alone has increased, but the overall discount strength has not changed much.
However, it is worth noting that this 618, whether it is the pre-sale deposit, the payment of the balance, or the spot rush purchase near 618, basically starts at 8 p.m. and there is no need to stay up until 12 p.m. for rush purchase, which is highly praised**
From the perspective of activity rhythm, this activity is roughly divided into two stages. The first stage officially started pre-sale on May 26. As of June 3, it entered the spot rush purchase stage from May 29 and lasted until June 20, with a time span of nearly one month.
According to the data of syntun, during the "618" period in China in 2021 (from 00:00 on June 1, 2021 to 24:00 on June 18, 2021), the Gmv of major e-commerce platforms was 578.5 billion yuan, a year-on-year increase of 26.5%.
Meanwhile, e-commerce live broadcast and new retail channels performed well during the "618" period, with sales reaching 64.5 billion yuan and 17.8 billion yuan respectively. Tmall, jd.com and pinduoduo occupy the top three positions in the sales list.
