BMW M officially ushered in the 50th anniversary , which is another milestone of BMW M brand. According to official information, BMW M has represented BMW's ultimate pursuit of high performance and driving pleasure since its birth in 1972. In the past 50 years, BMW M has proved its strength with innovative technology and superb vehicle manufacturing technology. In major auto events around the world, the team has won many international championships, only in the famous 24-hour endurance race of Nurburgring, it has won 19 Championships
In 2021, BMW M sold a record 163542 BMW M models worldwide. Meanwhile, the sales volume of brand m in China also increased by 38.9% compared with that in 2020, setting an annual sales record since brand m entered the Chinese market. So far, BMW M Club has more than 50000 m car owners and fans in China.
In order to celebrate the 50th anniversary of the founding of BMW M brand, BMW M will not only hold a series of celebrations, but also provide decorative elements and personalized configurations highlighting the classic inheritance and anniversary for the specific models of BMW M during the 50th anniversary celebration, including BMW M 50th anniversary exclusive logo inspired by the classic logo of "BMW motorsport" and more than 100 personalized customized special paint choices.
The design inspiration of M's 50th anniversary exclusive logo comes from the blue purple red three color half ring logo first applied on BMW 3.0 CSL racing car in 1973. With the development and evolution, the purple in the three color stripes has now turned into dark blue, in which blue represents BMW, red represents racing, and dark blue represents the connection between the two, symbolizing the passion of M brand from the track.
According to the official introduction of BMW, customers can choose to adopt the new logo on the front, rear and wheel hub cover of the BMW M brand models and conventional m sports suit models that have been produced since March this year.
In addition to the new logo, on the occasion of the 50th anniversary of BMW M brand, it will also provide 50 iconic and historic paint colors for specific M models, such as Dakar yellow, fire orange, ditona purple, Macao blue, Imola red, frosted Binhai bay blue, etc.
In addition, for the Chinese market, BMW Group also provides free configuration of carbon fiber interior trim for some models produced during the 50th anniversary of BMW M.
In addition to the rich classic decorative elements and personalized configuration, BMW M will introduce more high-performance vehicles and performance vehicle products for the Chinese market this year, including the new BMW X3 m40i and the new BMW X4 m40i, as well as the upcoming innovative BMW XM and the new BMW m240i.