According to the report of Yahoo! In Japan, the former director of Sega, Yingyi tangchuan, died of aspiration pneumonia in June last year. During the host war of the last century, Yingyi tangchuan played a role in Dreamcast TV ads and launched the self hacking ads of "tangchuan special service" series to rescue Sega's host that was at a disadvantage in competition.
"Sega is such a good place!" "PS is still fun!" In 1998, in the face of the defeat of Saturn, the host of the previous generation, Sega expressed its determination to push DC in this way. At that time, Sega Saturn was defeated by the vigorous N64 and Playstation, which was not afraid of tigers, so all the hopes of the home computer market were placed on the next generation host dreamcas.
The self hacking ads of "tangchuan professional" series have received great response. One of them also invited Janis Takizawa Hideki to play, and Dreamcast has also received great attention from players. And the first advertisement of the series, the voice of a street, also won the best TV advertisement award of the 38th ACC all Japan cm Festival.
According to the recollection of an acquaintance of Yukawa Yingyi, although he was demoted after the failure of dreamcas, in fact, he was a talented businessman and once held management positions in several companies of CSK group to which Sega belongs. Later, he became the president of qua card and also released CDs made by Qiu Yuankang (AKB48 producer). After the production in 2001, Yukawa chose to retire. In 2018, enthusiastic players celebrated the 20th anniversary of Dreamcast launch, but Mr. tangchuan still kept a low profile and did not show up.
Neighbors living nearby said that Mr. Yukawa Yingyi died last year, and the inheritance of the estate has ended. Mr. tangchuanying has not been in good health in recent years. His family should be mentally prepared. Mr. tangchuan's wife said that she did not contact CSK, but contacted the people who had taken care of them at the end of last year, because the family members wanted to keep a low profile.