According to techcrunch, Twitter's future may still be uncertain, but the company is continuing to promote product launches in several key areas, including e-commerce The social media platform announced another expansion of its online shopping work on Wednesday, introducing a new feature - "product drops", which will enable online merchants to predict their upcoming products
The company explained that many people have discussed product launch on twitter - whether before or after the actual launch. They may be expecting a new price cut, boasting that they have got the relevant goods, or lamenting that they have not. Twitter said that the new "product drops" feature aims to make merchants part of this dialogue.
Through the "product drops" function, businesses can create a special tweet to display products with text and pictures. Here, merchants can make their promotional tweets and add product photos as usual, but they can also emphasize when products can be purchased. Users who click on this tweet will be taken to the product details page, where they can get the information they need to make a decision, including product description, price, photos, etc. They can also click on the tab to see other people's comments on the product.
Twitter also launched a "remind me" button, which Twitter users can click to be notified when "product drops" goes online.
Because this new feature is included in a tweet, Twitter users can interact with it like other twitter posts - by liking tweets, forwarding tweets, quoting tweets, sharing tweets through private messages or text, or bookmarking them for later access. When users post tweets, a box encourages them to "join the conversation" and may include a pre filled tag.
The company said tweets could also be promoted using Twitter's advertising tools for additional publicity.
On the day of the press conference, users who set reminders for product drops will receive an in app notification in their "notification" tab 15 minutes before the launch, and will receive a notification again at the launch.
When they click, they will see a "shop on website" button, which can directly purchase the product from the merchant's website. In other words, twitter doesn't act as a middleman here. This is similar to tiktok's current shopping strategy. The shopping function in the app will eventually link to the retailer's website for final checkout - the social app is just the top of the channel, rather than trying to manage the end-to-end purchase process. On the other hand, meta aims to provide more shopping transactions in its own application. Users use Facebook pay (now renamed meta pay) to complete checkout.
"When your favorite brand launches something, you want to be the first to grab this hot new thing before it disappears." Justin Hoang, twitter product manager, explained: "Product drops is designed with this in mind. Shoppers can learn about the details of products on the 'product details page' and set reminders to avoid missing the price cut. They can also see the comments of other shoppers -- all of which do not need to leave twitter. We are happy to provide shoppers with a way that is more than just talking; with product drops, we are making it more inclusive from talking to discovering products and then buying Easy. "
Twitter said that this new feature is currently being tested among English shoppers using IOS devices in the United States. When it was launched, it initially worked with a few brands, including @dior, @unionlosangeles, @homedepot and @fossil x @jeffstage. The company said it would promote this feature to more merchants and shoppers in the future.
"From the very beginning, union has always been about community and culture. With this in mind, Twitter has always been a unique space for us to connect and communicate with our fan community, and maintain our pulse for culture," union Marketing Director Richard Brooks said in a statement. "Every time we launch a product, Twitter is a key contact point for us to improve our visibility. We are eager to see how product drops can help us do things better, deepen our participation in the upcoming products and inform our audience. We can't wait to let our fans see our next products."
Before joining, a series of updates have been made to Twitter's e-commerce products, including an online store called twitter shops launched in March; Live shopping test conducted in cooperation with Wal Mart in November; New twitter card format for product pages; Product rotation called shop spotlight, and more. In view of the fact that Twitter has entered the field of online shopping very early, it is not a source of revenue except for the supporting advertising that may be carried out at the same time with product release or other shopping activities, because it says that it does not get a share of speed from shopping transactions.
According to Bloomberg, in view of the turmoil related to the acquisition of Elon Musk, Twitter has been carrying out internal restructuring and focusing more on short-term user growth. This means that its more ambitious products, such as space and community, may be relegated to the second place. What Musk's acquisition will ultimately mean for Twitter's future business development is still unknown.