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Tiktok is introducing new ways to attract advertisers to the platform. Before the newfronts Advertising Conference , tiktok announced the launch of tiktok pulse, a new situational advertising solution to ensure that the brand's advertising video will appear in the middle of popular videos (the top 4% of all videos). It is worth noting that this solution will also be the first advertising product involving sharing revenue with creators**
The company said creators and publishers with at least 100000 fans on tiktok would be eligible to participate in the revenue sharing program in the initial phase of the tiktok pulse project. Tiktok told techcrunch that advertising revenue would be 50-50 with creators. It is reported that pulse plan will be launched to American advertisers in June 2022, and other markets will follow up in the autumn.
Tiktok did not say how many creators it would actually approve to participate in the program at an early stage. But in the long run, this move can help tiktok attract more creators to its social video application, which is also its early investment in monetization of creators.
Last December, tiktok launched an online "creator next" portal for the first time, which organizes all the tools that creators can use to make money on their applications in one place. Here, creators can learn how to accept virtual gifts and payments for fans to watch their videos and tiktok live content. If they have at least 10000 fans, they can also apply to "creator market" to contact the brand to obtain sponsorship content.