Three Squirrels Closed 300 Stores In Two Years, And The Market Value Evaporated By 27 Billion. Investors Mocked That They Had Fallen To "one Squirrel"

On April 23, Three Squirrels Announced The Financial Results Of 2021 And The First Quarter Of 2022. In 2021, The Operating Income Of Three Squirrels Was 9.77 Billion Yuan, A Year-on-year Decrease Of 0.24%; In The First Quarter Of 2022, The Revenue Was About 3.089 Billion Yuan, A Year-on-year Decrease Of 15.85%; The Net Profit Was About 161 Million Yuan, A Year-on-year Decrease Of 48.75%.

In The Two Trading Days After The Release Of The Financial Report, The Shares Of The Three Squirrels Fell Continuously, With A Total Decline Of 25.01%, And The Market Value Evaporated By 2.8 Billion Yuan In Two Days.

Under The Heavy Pressure Of Performance, The Three Squirrels Who Originally Ran Offline Began To Close The Store* In The Whole Year Of 2021, The Total Number Of Closed Stores Of Three Squirrels "feeding Stores" And Squirrel Alliance Stores Was 43 And 288 Respectively, With A Total Number Of Closed Stores Of More Than 300 *, And The Number Of SKUs Was Reduced To About 200.

In Fact, The Three Squirrels' Money Making Channels Are Still Online. In 2021, The Operating Revenue Of The Three Squirrels' Third-party E-commerce Platform Was 6.479 Billion Yuan, Accounting For 66.31% Of The Total Revenue.

Founded In 2012, Three Squirrels Is One Of The Food E-commerce Enterprises With Large Sales Scale In China. In 2019, The Annual Sales Have Exceeded 10 Billion, Becoming The First Enterprise In The Snack Industry To Cross The Threshold Of 10 Billion. It Was Successfully Listed On The Gem Of Shenzhen Stock Exchange On July 12, 2019, Becoming The "first Share Of Internet Leisure Snacks".

At The Initial Stage Of Listing, The Share Prices Of The Three Squirrels Soared All The Way, From 14.68 Yuan Of The Issue Price To 91.59 Yuan In Less Than A Year, With A Total Market Value Of More Than 36 Billion Yuan At The Peak As Of The Latest Closing, The Three Squirrels Reported 22.16 Yuan, With A Total Market Value Of 8.886 Billion Yuan, Leaving Only 24.2% Of The Highest Market Value. Some Investors Lamented That Three Squirrels Fell Into "one Squirrel"