According to Jeff Pu, an analyst at Haitong international securities, the iPhone 14 Max is currently about three weeks behind schedule. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the blockade of Apple's supply chain in China, but it was unclear which iPhone 14 model was involved.
Now, Pu has pointed out that the problematic model is iPhone 14 max, Apple The upcoming iPhone is expected to bring a larger 6.7-inch display size to its non pro smartphones.
Pu explained that the delay of the iPhone 14 Max was caused by the shutdown of Heshuo during the recent epidemic prevention and control in Shanghai. The iPhone 14 Max is not expected to enter mass production until late August, possibly a few weeks before Apple announced its new iPhone lineup at its press conference in September.
According to Nikkei news sources, at present, all four iPhone 14 are considered to be in the development stage of engineering verification test (EVT). Generally, all new iPhone models complete EVT and enter the verification stage by the end of June. After the development phase of the new iPhone, Apple's main assemblers Foxconn and Heshuo entered a stage called new product introduction (NPI), during which the newly designed manufacturing process was outlined. NPI is followed by several final verification processes before mass production begins.
According to Pu, the iPhone 14, iPhone 14 pro and iPhone 14 Pro Max are still scheduled to reach mass production in early August, a few weeks earlier than the iPhone 14 max. It is unclear whether this delay will translate into the late delivery of iPhone 14 Max than other iPhone 14 models, or just the announcement of insufficient supply at the time of launch. This time frame still depends on how much the development process of iPhone 14 Max can be accelerated.
It is reported that Apple has urged suppliers to speed up product development and make up for the lost time as much as possible before the delay affects the typical production plan. The success of these work may affect the initial production of iPhone 14 series more widely. Similarly, it was reported earlier this month that Apple asked Foxconn to start recruiting workers to assemble the iPhone 14 earlier than usual because of concerns that China's sealing measures might lead to supply shortages or delays later this year.