Cyberpunk 2077 has liked to use yellow as the theme color since its early days. From art works to announcements, it has even become a fan warning sign, because many ticket skipping announcements of the work use yellow as the background color. Recently, Micha, chief environmental designer of cyberpunk 2077, at the Polish Game Conference digital dragons ł Janiszewski mentioned in his speech why yellow was used as the theme color.
"Why is everything yellow?" In essence, so many people can remember this tone, which shows that the 2077 art team has done a good job.
Janiszewski says yellow is easy to remember. When most people talk about cyberpunk, they always think of red and blue, but they want something new, something new, which is why they finally choose yellow. It's new, like "California Style".
He also mentioned Coca Cola's glass bottle, which is one of the important works in the history of industrial design. You can identify it by its shape, design, font and color. The goal of cdpr is similar. Janiszewski said: "yellow is basically the same. It is transmitting information and is easy to remember."
Another environmental designer kacper niepok ó lczycki also said that they had a long discussion on creating an iconic brand logo for cyberpunk 2077. Although yellow is not common in the game, the development team also tried to show it in night city. "You can see that the inner lining of the clothes is yellow, and yellow is also found in all parts of the city center. It is the main color in this area. The most important thing is that we should first find out that our identity is a color, and then we inject this color into all aspects."
For the art team of cyberpunk 2077, perhaps the best sign of the success of cyberpunk yellow is that other companies have begun to use the color. Niepok ó lczycki said: "in Poland, some companies also began to use this color. The food advertisements on bus stops and mobile phones here use yellow to attract people's attention because they notice the powerful power of this color. In Poland, cyberpunk was once crazy. At that time, there were such posters, and people used this color for their own interests."
