On May 21, Audi automobile brand launched Xiaoman themed advertising video, which brushed the screen on various platforms and attracted network attention. In the video of more than two minutes, although Andy Lau did not mention the word "Audi", he integrated the philosophy of life with Audi's enterprising and ready brand attitude. Surprisingly, the Tiktok platform blogger "Beida man Ge" pointed out that the advertising video copy copied the same theme of last year**
At noon today, Shangsi advertising released a statement saying that the company's Audi service team is the Audi xiaomanpian brand video development team. In the process of video content development, due to the weak copyright awareness of the team, without communicating with the copyright owner, the company directly used the content of the Chinese video case about "Xiaoman" by the Tiktok blogger Beida man, which has brought great inconvenience and trouble to Mr. liudehua, Beida man and FAW Audi brands, I apologize, and sincerely apologize to the original author. At the same time, I promise to do my best to make up for the loss to the original author**
The statement said that the company promised to respect and protect the rights and interests of original authors in advertising creation and strictly prevent this from happening.
It is understood that this morning, Audi went off the line to advertise, and issued a statement to sincerely apologize for the trouble caused to Mr. Andy Lau, brother man of Peking University and relevant parties due to poor supervision and lax audit in this incident**
