If you talk about the most famous Lamborghini, some people may think of such as Daniel and Mavericks, but if you talk about the best-selling Lamborghini, it must be urus. Recently, it was reported that the Lamborghini urus has set a new record: since its launch in 2018, has sold 20000 vehicles in total, and has become the best-selling model in the history of the brand .
The information shows that the 20000 new cars will be delivered to users in Azerbaijan. So far, its monthly average sales volume has reached 416, and the cumulative mileage of urus worldwide has reached 360million km. Thanks to this, the overall sales volume of the Italian company has doubled.
Stephan winkelman, CEO of Lamborghini, said, "from our first demonstration of the urus concept car at the 2012 Beijing auto show to its debut in the market in 2018, urus has proved its instant and continuous attraction as a real Lamborghini every year since then. It was born in our super sports tradition and the world's first super SUV LM 002."
At the same time, he also stressed that "urus is the perfect complement to our super sports model series, providing luxury and high-end daily driving performance for those who recognize our authentic Italian brand."
Urus is as important as cayenne to Porsche. It has also become a catalyst for the new factory of Lamborghini. In order to produce this car, Lamborghini has expanded its original factory of 80000 square meters to 160000 square meters, and has recruited more than 700 new employees in just four years .
Of course, the revenue brought by urus also makes Lamborghini make a lot of money, which must be the reason why many luxury brands have entered the SUV market.