According to the State Administration of market supervision, recently, the State Administration of market supervision deployed the action of "lighting up 100 e-commerce platforms". The relevant person in charge of the network supervision department of the State Administration of market supervision pointed out that the "lighting up" action strictly implements the "lighting up". Network transaction operators shall publicize the business license information in accordance with the e-commerce law and other provisions. At the same time, we will refine and implement the "bright card". Network transaction operators shall publicize the relevant certificates and other information obtained in accordance with the provisions of the e-commerce law and other laws.
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The "lighting up" action also proposed that, while carrying out the "lighting up, lighting up certificates and lighting up rules", the platform should guide and urge the platform to clean up the invalid certificates that are forged, altered, falsely used, expired and not changed in time.
It is also necessary to strengthen the compliance management of social participatory marketing activities such as "order cutting" and "online lottery", urge the platform to show the detailed rules of various activities to consumers in a significant way, do not make false publicity to introduce misunderstanding, and effectively protect consumers' right to know and choice.
